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Club Mahindra takes to the lagoon with its Backwater Retreat

 

Spreads its arms to the banks of the Ashtamudi Lake in Kollum, Kerala

 

 

IN BRIEF

  • Club Mahindra launches The Backwater Retreat, a new resort in Kollum, Kerala
  • It is a re-creation of the traditional South Travancore Kingdom
  • Backwater Retreat a part of the Club Mahindra Holidays Vacation Ownership chain
  • Climate - tropical
  • Nearest airport – Thiruvananthpuram - 71km away
  • Kollum – an important rail head of Southern Railways
  • The resort is accessible by ferry, availed of, from the Kerala State Water Transport Corp

 

 

 

JULY 04, 2007, CHENNAI: Mahindra Holidays & Resorts India Ltd., (MHRIL) promoter of India’s leading lifetime holiday brand - Club Mahindra Holidays hosts several resorts which display different themes and traditions, and are established in arguably the most spectacular locations in India and abroad. The Club Mahindra Backwater Retreat, Ashtamudi (situated in a town called Kollum) is one such resort which generously adds to the finesse of the others that the company already owns. This resort at Ashtamudi can be seen as one more prolific step by Club Mahindra Holidays which is in line with the company’s strategy of becoming the biggest and the best holiday planner and provider in the country.

 

The Club Mahindra Backwater Retreat is a re-creation of the aura of the South Travancore Kingdom. A traditionally rich 75-year old family-house of Kerala called the 'Tharawad' is what has been brought back to the present era. This resort encapsulates the heritage of the Royal Family of Travancore. Like the Kings liked it, the Backwater Retreat is replete with simple-looking but intricate architectural details of that eon. The interiors and exteriors of this resort boast of the unique versatility of the Malabar. Natural materials have been used to build the Club Mahindra Backwater Retreat.

 

About the new resort, Mr. Ramesh Ramanathan, Managing Director – Mahindra Holidays and Resorts India Ltd. said: “The Backwater Retreat, Ashtamudi is an addition to the unforgettable experiences that Club Mahindra Holidays promises every customer. With this resort we further bolster our presence in the Indian hospitality industry. We, by introducing this resort, have ensured that we have strategic presence in a place like Kollum which is fast garnering popularity with holidayers. Therefore Club Mahindra Holidays definitely goes where the customer wishes to go”

 

The state of Kerala, or God’s own country does not need recognition, especially when it comes to its backwaters or lagoons. Ashtamudi, where the Club Mahindra Backwater Retreat is located, is the second largest backwater lagoon in the state. The ‘Retreat’ is well-connected by rail, road and air routes and is fast becoming a sought-after destination for family holidays. Therefore Club Mahindra Holidays was quick in launching this new resort to gain maximum foot-fall.

 

True to its existence, the Club Mahindra Backwater Retreat hosts plenty of recreational and entertainment activities for the guests who visit the special place, besides the cozy rooms that it offers. Kollum is a land of innumerable temples and shrines, lakes and waterfalls, Portuguese forts and churches.

Kerala’s relaxing ayurvedic treatment is also offered at the resort, under the supervision of a trained and third generation Ayurvedic doctor. Besides that the resort offers meditation and yoga sessions to help you rejuvenate from the stress of everyday life.

A wide variety of Kerala cuisine is also a big attraction at the Club Mahindra Backwater Resort for both the vegetarians and non-vegetarians, apart from the regular Indian, Chinese and Continental delicacies.

 

It has been Club Mahindra Holidays’ effort to reach out to the hearts of customers and detail out their needs in order to serve them better. This resort on the Ashtamudi lake is the example of the commitment.

 

About Mahindra Holidays & Resorts India Limited

 

Mahindra Holidays and Resorts India Limited (MHRIL)., is a subsidiary of the USD 4.5 billion Mahindra and Mahindra Ltd. MHRIL is a leading player in the leisure & vacation ownership industry with an aim to enrich people’s lives by making family holidays a part of their lifestyle and lays emphasis on the benefits of consistent quality and economy through customer-friendly investment payment options. MHRIL’s flagship brand, Club Mahindra, today provides its customers 15 five-star resorts of its own and through affiliations provides access to over 4000 resorts, worldwide.

 

 

For further information contact:

 

Ms. Roma Balwani                                                                                                                            

Sr. GM – Corporate Communications                                          

Mahindra & Mahindra Ltd.                                                                 

Tel: (+91-22) 24975176                                                                    

Fax: (+91-22) 2490 0830                                                                  

Email: balwani.roma@mahindra.com