However, it was not just all work at Mahindra in 2007-08. It was celebration time for the Men in Red as Mahindra United lifted the prestigious Durand Cup - the world’s third oldest football tournament. - for the third time.

The Mumbai Marathon saw enthusiastic participation from Team Mahindra which ran for Nanhi Kali, along with Mr. Anand Mahindra. They were joined in this noble endeavour by Bollywood actor, Vidya Balan who lent her support to the cause.

The victorious Mahindra United Team with the Durand Cup Mahindra runs for Nanhi Kali at the Mumbai Marathon

The Mahindra Excellence in Theatre Awards (META), India’s only dedicated national theatre awards, continued to showcase the finest talent in Indian theatre.

A still from Karnabharam performed at META A still from Rumi Unveil the Sun performed at META

The Mahindra Indo-American Arts Council (MIAAC) Film Festival gave cinema lovers an opportunity to sample the best of Indian and Diaspora cinema. The festival showcased an eclectic mix of films, including Danny Boyle’s dazzling Slumdog Millionaire and Deepa Mehta’s powerful Heaven on Earth. Mira Nair, Konkona Sen Sharma, Madhur Jaffrey, Shabana Azmi and Nandana Sen descended on the Big Apple, adding a dash of Bollywood glamour to the event while Salman Rushdie and Shashi Tharoor also graced the occasion.

Director, Deepa Mehta, author, Salman Rushdie and actor, Shabana Azmi at MIAAC Dev Patel and Frieda Pinto - the young stars of Slumdog Millionaire at MIAAC

The Mahindra Great Escape continued to provide UV enthusiasts with loads of excitement and thrills, as Mahindra UVs stormed across sandy deserts and hilly terrain in Coorg, Munnar, Goa and Bhopal amongst other destinations.

The Rajasthan Great Escape Mahindra takes on the Great Thar Desert

Fun at the Great Escape A convoy of Mahindras takes on the hills