Conquering new roads

The Auto Sector scaled new heights, breaking records and launching new products in India and overseas. The Mahindra Bolero became the first brand in the SUV/UV/MPV category to cross 50,000 units in one year (2007-08), making it India’s leading SUV brand for three years in a row.

The iconic Mahindra Scorpio gained new fans in Chile, Peru, Brazil and Turkey, while in India, several new versions of the brand were launched. These included the Scorpio Automatic and the New Mighty, Muscular Scorpio. In October, Mahindra launched the path-breaking and eco-friendly FuelSmart system with Micro-Hybrid technology for the Scorpio M2DI and Bolero SLX BS3 variants in the Indian market.

The ergonomically designed Alfa Passenger three wheeler made its debut in Chandigarh, Hyderabad and Jaipur, while Mahindra Renault launched the special Limited Edition Logan Edge in an all new exciting colour – Mystique Purple. Bollywood actor, Kunal Kapoor did the honours at a glittering function in New Delhi.

The year ended on a spectacular note for the sector with the launch of the eagerly awaited Mahindra XYLO, India’s first ‘sedan plus’ offering. Perhaps the most complete car with luxury comforts to enter the Indian market, the XYLO has been a runaway success with bookings crossing the 15,000 mark since its launch on January 13, 2009.
Guests get a feel of the Scorpio on a special
test track at the Peru launch
Hon Union Minister for Petroleum and Natural Gas,
Mr. Murali Deora along with Mr. Keshub Mahindra
at FuelSmart Micro Hybrid launch in Delhi.

Leslie Lewis and his troupe entertain the audience
at the XYLO launch in Nashik
Nalin Mehta, CEO, Mahindra Renault Pvt. Ltd. and
actor, Kunal Kapoor at the launch

Mr. Pravin Shah, EVP International Operations, Automotive Sector, Mahindra with Mr. Fernando Giner
of Automotores Gildemeister Group at the
Scorpio launch in Chile
A bit of India in Turkey

The festive and colourful Alfa Passenger
launch in Jaipur
The Mahindra XYLO is unveiled for the
media in Nashik

The New Mighty Muscular Scorpio
Mr. Sanjeev Saksena, Senior General Manager,
South and Central America and Mr.Sanjeev Mohoni VP International Projects pose with the
Mahindra Scorpio range in Brazil
 
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