• Culture


India is world-famous for its rich cultural history.  We help support our long heritage of performing and fine arts through film festivals and awards, cultural festivals, and theatre awards.  By providing a showcase and funding for the arts, we help continue a long legacy of creativity and celebration.


The Mahindra Excellence in Theater Awards foster Indian theater by hosting an annual theater festival and recognizing excellence on a national platform.
Mahindra Sanatkada Lucknow Festival

Our Lucknow culture festival revives and celebrates the performing arts, crafts, and cuisine of the Nawabs of Awadh.
Mahindra Blues Festival

Mahindra Blues Festival celebrates a passion for Blues - bringing the world's greatest Blues musicians to Mumbai for an unforgettable event.