Employee Social Options
We make a living by what we get, but we make a life by what we give.
Our Employee Social Options Program (Esops) connects Mahindra employees with people who need help. Each year, we organize ongoing initiatives or one-time programs to reach out to groups like the elderly, the disabled, disadvantaged students, or rural population. During the year from 2012-2013, 19,867 Esops volunteers contributed 1,09,250 man-hours. And each year, more and more volunteers join us in reaching out—we’ve grown more than four times in size since the first Esops in 2006.
We target to donate 1 percent of our annual profit after tax to social activities each year, but we also believe in the importance of spending our own time and effort. Run by our Corporate Social Responsibility Department, Esops coordinates and focuses employees’ activities in order to create the greatest impact on the problems we tackle. Employees can select from a wide range of activities in the three focused areas of Health, Education, and Environment, or get involved in special local initiatives.
Our initiatives effect lasting change through education or permanent operation. For example, we support an annual traveling hospital on rails, the Lifeline Express, to bring free surgical treatment to people with polio-related orthopedic disabilities, hearing disorders, cleft lips, and eye problems. The Lifeline Express partners with district health and administration authorities, doctors, surgeons, technicians, and students to provide consistent care free of charge.
Our education initiatives are designed in response to local needs. In FY 2009-2010, the Mahindra Spares business provided guidance and career counseling for 100 school dropouts and their parents. Our automotive plant in Mumbai ran a 14-day program for women to develop their personal skills, supporting female empowerment by training women to be effective self-advocates. And our farm equipment operations in Nagpur responded to the farmer suicide epidemic in the Vidarbha region with an initiative to identify and train resource-poor youth, empowering them to take advantage of other career opportunities.