Mumbai: Mahindra 2 Wheelers, the two wheeler arm of the US $ 6.3 billion Mahindra Group, announced the sale of a record 10,000 units in January 2010. The figure includes the recently launched Power Scooters, the Mahindra Rodeo and the Mahindra Duro, along with the Mahindra Flyte.
“These strong sales numbers are proof of the fact that our Power Scooters are creating waves across India with their strong value proposition of style and power. Mahindra 2 Wheelers has differentiated itself through strong brands that cater to specific target segments and the response we have received from the market has been extremely encouraging,” said Mr. Anoop Mathur, President, Two Wheeler Sector, Mahindra & Mahindra Ltd.
Within the overall two-wheeler strategy, scooters form M&M's entry point into the Indian market and will be an important part of the company's overall two-wheeler product portfolio. There are several macro environmental trends which make the scooter market especially attractive to Mahindra. These include a younger, more affluent customer base with a significant number of empowered women and increased scooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand, given the company's significant presence and brand equity in these markets.
The strong in-house design and development competencies provided by Mahindra Engineering Services (MES), the Italy-based design house, Engines Engineering and Taiwan’s Sanyang Industry Company Limited (SYM), coupled with M&M’s R&D strengths will help the company assume a significant position in the rapidly growing Indian and global two-wheeler market.
The company will focus on building a global R&D network and draw upon the best available global competency pool, while retaining the flexibility to cater to specific consumer requirements in all segments. Mahindra 2 Wheelers being the newest entrant in the industry, has the advantage of changing the dynamics of the game through innovation and consumer insight led marketing strategy.
The company has a state-of-the-art manufacturing facility at Pithampur, near Indore. The plant’s products and processes are ISO 9001 certified from DNV. Mahindra 2 Wheelers' Pithampur plant has a total capacity to assemble about 5,00,000 units p.a. on a three shift basis. Mahindra 2 Wheelers Ltd. also has an R&D unit located at Chinchwad, Pune which is fully equipped with necessary design and development facilities.
The Power Scooters portfolio
With this launch, Mahindra Two Wheelers now has three products as part of its scooter portfolio – the Mahindra Rodeo, the Mahindra Duro and the Mahindra Flyte that was introduced earlier.
The perfect choice for the young urban male, the Mahindra Rodeo is a high performance, feature-packed scooter with a distinctly macho demeanour. A robust 125 cc engine offers 8.0 bhp of power, making it one of the most powerful vehicles in its class. Excellent pick up and smooth acceleration ensures agility even in dense traffic and low maintenance costs. The Mahindra Rodeo offers the ultimate in comfort, convenience and safety.
With its stylish good looks and powerful 125 cc engine, the Mahindra Duro not only caters to the transportation needs of the entire family but is also the best value for money product in its category as it provides the customer with the highest value per unit of engine cc.
In 2009, Mahindra kick-started its two-wheeler foray with the introduction of the Mahindra Flyte as its first product offering across India. With its innovative features backed with power-packed performance and contemporary styling, the Flyte is an ideal product offering for its target audience - the youth.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
For any media related enquiries, please contact:
Ms. Roma Balwani
Sr. VP & Head - Corporate Communication
Mahindra & Mahindra Ltd.
Fax: (+91-22) 2490 0830
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