4x4 capability of utility vehicles also demonstrated on special
Mumbai: Mahindra & Mahindra Ltd. (M&M), India’s market leader in utility vehicles, today unveiled the Bolero Stinger – customized concept at the Autocar Performance Show 2008 held in Mumbai. Built on the Bolero platform, the Bolero Stinger makes a unique style statement with its striking exterior and powerful performance. The vehicle is powered by a 97hp CRDe engine and is available in the 2WD BS3 variant.
“The Bolero Stinger epitomizes Mahindra’s ability to offer auto enthusiasts customized concepts of a high specification and detailing. It is a super stylish offroader which takes the rough and tough image of the Bolero to a new high. The Stinger is meant for the adventurous and fun loving driver who thrives on speed and the thrill of the open road,” said Mr. Vivek Nayer, Senior Vice President – Marketing, Automotive Sector, Mahindra & Mahindra Ltd.
Highlights of the Bolero Stinger:
- Custom built guard with auxiliary lamps & rear roll cage in powder coated black
- Styled scoops & bezels on side and bonnet with built in mesh
- Styled body claddings
- Custom paint job for interiors & exteriors
- Modified body shell and re-panelling
- Cargo bay with cover
- Alloy wheels
- Custom built tail lamp bezel with LED lamps
- S.S. exhaust tail end in twin pipe
- Over – head amber indicator marker lamps
- Customized door trim pads with map pockets & bottle holders
- Upholstery in leather & suede combination
- MP3 player with speakers
Mahindra also displayed the recently launched Scorpio Automatic which incorporates a fully automatic 6-speed gear box and the powerful 2.2 litre mHawk engine. Scorpio is the first Indian brand and the first SUV in its class to offer a 6-speed fully Automatic Transmission. This new edition of one of India’s most loved SUVs has been designed to make driving an effortless experience and is equipped with in-built intelligent driving modes for an effortless drive and a wide array of smart features, giving the Scorpio an even greater competitive edge in its segment. The Scorpio Automatic has a fully electronically controlled automatic gearbox which results in shorter shift times and hence, improved drivability. This is a major technological improvement over earlier Automatics which were hydraulic controlled.
The special 4x4 track
A special 4x4 track has also been created at the show to demonstrate the superior offroading capability of Mahindra’s utility vehicles. This unique 4X4 track at the Autocar Performance show has been devised in line with M&M’s endeavour to reinforce its heritage and offroading equity. With water bodies, slush and gravel, the track was specially created specially to give enthusiasts a real time feel of off-road driving. This is the first time in India that an automobile manufacturer has created a 4x4 track to give visitors a first hand experience of its vehicles in rough road conditions.
Mahindra & Mahindra has been at the forefront of manufacturing tough and rugged vehicles, famed for their offroading abilities. From the MM 540 and the Classic to the Scorpio and the Bolero, M&M has constantly kept the fun factor alive in its vehicles by paying tribute to the off-roading enthusiasm of its customers. The Mahindra Great Escape, a non-competitive, off-road rally meant to encourage Mahindra customers to test the strength of their vehicles on terrain other than tarmac, is an eagerly awaited event on the calendar of off-roading enthusiasts across India. It is held on a regular basis around the country in places like Rajasthan, Goa, Siliguri, Munnar, Coorg, etc.
About the Autocar Performance Show
The Autocar Performance Show has firmly established itself as the leading auto show for high-performance automotive products. In the span of just two years the Autocar Performance Show has doubled in size and in 2008 promises to set a new benchmark with a record number of exhibitors and visitors. It is a great platform for the specialist automotive industry and enthusiasts to come together.
About The Mahindra Group
The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.
The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has recently made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.
For further enquiries, please contact:
Ms. Roma Balwani Sushant Balsekar
VP & Head - Corporate Communication Adfactors PR
Mahindra & Mahindra Ltd Phone : (022) 2204 9804
Phone: (+91-22) 24975176 Fax : (022) 2204 9814
Fax: (+91-22) 2490 0830 Mobile : (+91) 9819162987
Email: firstname.lastname@example.org Email: email@example.com