Mahindra launches Maxximo at an unbeatable price of Rs 2.79 lakh

Synopsis:

 

  • Mahindra launches Maxximo at an unbeatable price Rs. 2.79 lakh (ex-showroom Navi Mumbai) for both BS2 & BS3 markets.
  • World’s first mini-truck to be powered by 2-cylinder C2 CRDe engine with DOHC technology and 4 valves per cylinder
  • First brand in its segment to offer free maintenance & warranty for 40,000 km or one year ensuring peace of mind
  • Revolutionary mini-truck scores over its main competitor in style, safety, comfort & technology
  • Best-in-class power of 18.4 kW (25 HP) & excellent fuel economy of  20 kmpl
  • Superior load carrying capacity of 850 kg payload
  • Advanced safety features; meets stringent frontal crash impact norms (AIS 029, for N1 category vehicles)
  • Stylish and trendy looks with the signature Mahindra front-grille and car-like features & comforts
  • Available in four attractive and popular shades – Appy Red, Diamond White, Sunny Yellow & Leaf Green

Mumbai: Mahindra & Mahindra Ltd., the leading player in India’s small commercial vehicle segment, today announced that the Maxximo will now be available at Rs. 2.79 lakh (ex-showroom Navi Mumbai). The first product to roll out from Mahindra’s state-of-the-art Chakan plant, the Maxximo was recently unveiled at the 10th Auto Expo 2010 held in New Delhi. The world’s first mini-truck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4 valves per cylinder, the Maxximo scores highly over its nearest competitors in terms of technology, style, safety and comfort.  

 

“The Maxximo is the world’s first mini-truck with C2 CRDe technology that offers an unbeatable value proposition at an attractive price of Rs. 2.79 Lakh (ex showroom - Navi Mumbai). The Maxximo is also available with free maintenance for one year / 40,000 km – a first for the segment,” said Mr. Rajesh Jejurikar, Chief Of Operations, Automotive Sector, Mahindra & Mahindra Ltd.

 

A result of intensive consumer insight, the Maxximo captures the latent and expressed needs of the customer and is an ideal vehicle for small-cargo movement. The Maxximo has undergone rigorous test runs and has been validated on all performance, safety and reliability parameters. The vehicle is backed by Mahindra’s service network, which is one of the largest and is spread across the country.

 

*Up to 40,000 km

 

 

Technology

 

The Maxximo is the world’s first mini-truck to feature a 2-cylinder CRDe engine with DOHC technology and 4 valves per cylinder, as compared to the old technology IDI engine with 2 valves per cylinder which is currently in use in the market. The CRDe engine offers a class leading 25 HP of power and 5.5 Kgm torque, as against 16 HP and 3.8 Kgm torque offered by the Maxximo’s nearest competitor. This ensures superior pick-up, acceleration and gradeability, allowing the Maxximo to carry heavy loads even up the steepest of slopes.

 

All of this from an engine which has the longest life in its class, making it highly reliable and considerably reducing maintenance cost. Excellent fuel efficiency of 20 kmpl, a large loading area of 3.2 sq. mt. and 850 kg of rated payload allows the customer to carry a greater load in a single trip and make more trips in a day, thereby increasing his revenue.

 

Leaf-spring suspension at the rear with 6 leaves, along with thicker (3.6 mm) wheel rims and the powerful C2 CRDe engine truly gives the Maxximo go-anywhere-capability. The cargo body is reinforced to make it strong and long-lasting.

 

Style

 

This trendy mini-truck is perhaps the most stylish vehicle in its category. Aside from a choice of four attractive shades, it sports wrap-around headlamps with multi-focal reflectors, as compared to the simple, round headlamps found on its nearest competitor. This provides the driver with greater visibility at night. The vehicle also features first of its kind beige and tan two-tone interiors, similar to those found in personal vehicles like cars.

 

Safety

 

The Maxximo is the safest vehicle in its class. In a first for the segment, the Maxximo features booster-assisted brakes with Load Sensing Proportioning Valve which ensure greater control while braking, while an impact absorbing structure between the front bumper and the chassis provides added protection to occupants in case of frontal impact.

 

The Maxximo meets stringent frontal crash impact norms (AIS 029, for N1 category of vehicles) with a frontal crash protector. It is also equipped with a drive-by-wire accelerator system which results in quicker response from the engine when the accelerator is pressed, allowing for safer overtaking. Also, in contrast to regular cable-driven accelerators this technology requires no cable-setting, which means less downtime for the operator and less maintenance cost.

 

Car like comfort & features

 

Larger cabin space allows easier entry and exit and greater comfort. Bigger, more comfortable seats with better support and head rests make the journey more pleasant for both the driver and his co-passenger, especially over long distances. A bench seat for the co-driver, with no obstruction between his seat and the driver’s seat allows the latter to lie down across the seats, adding to the comfort factor. A cable-operated gear shift, as opposed to the regular, rod-operated gear shifts found in other vehicles in this category, provides a smoother, car-like shift-quality involving less effort.

 

The well-designed beige coloured instrument panel boasts of a stylish cluster with a digital odometer, double trip meter and an integrated clock. A footstep for the cargo body, windshield wiper with intermittent function and inbuilt spray system, mobile charging facility and dual-mounted sun-visor add to the overall convenience.

 

 

The ergonomic hand brake position, dead pedal, steering wheel made of soft-touch, strong grip material, bigger rear-window and larger windshield enhance the Maxximo’s driving pleasure

 

Market Introduction

 

The Mahindra Maxximo will be launched in February in select markets and will be made available across the country in a phased manner.

 

About The Mahindra Group

 

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

           

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

 

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

 

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

 

For any media related enquiries, please contact:

 

Roma Balwani                                                                                 

Sr. VP & Head - Corporate Communication                              

Mahindra & Mahindra Ltd.                                                

Tel: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830                                       

Email: balwani.roma@mahindra.com

 

For any product related enquiries, please contact:

 

Mahesh Kulkarni

General Manager – Marketing, Automotive Sector,

Mahindra & Mahindra Ltd.

Tel: (+91-22) 2490 1441

Fax: (+91-22) __________

Email: kulkarni.mahesh@mahindra.com

 



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