Mahindra launches 'Verito', the Logan with Mahindra badge

 

Synopsis:

 

  • Verito to sport Mahindra badge and emblem

 

  • Styling elements added to unique proposition of space, mileage and performance

 

  • Competitively priced at Rs 4.82 lakh (petrol) & 5.62 lakh (diesel) for BS3 version pan India

 

 

April 26, 2011, Mumbai: Mahindra & Mahindra Ltd., a part of the US $ 11.1 billion Mahindra Group, today announced the launch of its sedan - the Verito. The new Verito retains the famed strengths of the Logan, while adding a new style with some key changes. Now equipped with several rugged and sporty styling elements, the Verito is all set to be the most exciting buy in the entry level sedan category for Indian consumers. It is competitively priced at Rs. 4.82 lakh (petrol BS3 version) & 5.62 lakh (Diesel BS3 version). The BS4 compliant version is also available for BS4 markets.

 

Verito which is derived from the Latin word ‘Veritas’ means truth and goes with the overall image of an honest, sensible and dependable car.

 

Powered by the Renault engine, the Verito is a sedan which remains true to itself and the consumer by offering the unique proposition of space, mileage and performance along with style. The exterior of this car is quite unique with ski racks and side cladding, which are available for the first time on a sedan in the Indian market. The chrome rear appliqué and rear spoiler increases the car’s premium quotient and gives it a distinctive look at the rear. These new additions on the exterior align with the tough, rugged and sporty DNA of a Mahindra vehicle.

 

On the performance front, the Verito retains all the strengths of the Logan. The new Verito offers the same Renault drive train with the option of a 1.5 DCi CRDi diesel engine or 1.4 MPFI petrol engine. Equipped with this, the Verito offers an amazing 21.03 KMPL fuel efficiency (diesel mileage as per ARAI). The Verito remains the broadest car in its segment, offering unmatched cabin space. It also boasts of a spacious seating capacity and a boot space which is one of the largest, with 510 litre capacity.

 

Similar to the Logan, the Verito offers a host of safety and technology features like ABS with EBD, Driver Airbag, head restraint for all seats, side impact beams, driver information system etc. Further, a long wheel base of 2630 mm ensures a very smooth ride even on Indian roads.

 

Packed with class leading space, comfort, proven technology, safety features and a low running and maintenance cost, the Verito scores highly over its nearest competitors.

 

Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said “The Verito, with its unique value proposition aligns with the Mahindra DNA of offering tough, rugged and sporty vehicles. For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking. The earlier Logan will continue to get complete service and spares support from us.”

 

 

Features of the Verito

 

The Verito has several new features which include:

 

  • Mahindra Logo
  • New bold fog lamps
  • Side cladding
  • Roof rails/ski rack
  • Rear Chrome appliqué
  • New Upholstery
  • New Colour – Twilight Blue

 

 

 

About The Mahindra Group

 

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. 

 

A US $ 11.1 billion multinational group based in Mumbai, India, Mahindra employs more than 117,000 people in over 100 countries.

 

Dun & Bradstreet, the world’s leading source of global business information, knowledge and insight, recently ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra was featured in the Forbes Asian Fab 50 list and the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited has also earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

 

For more information, please visit www.mahindra.com.

 

For further information, please contact:

 

Ms. Roma Balwani

Senior Vice President & Group Head, Corporate Communications

Mahindra & Mahindra Ltd                                          

Phone: (+91-22) 2490 1441                                       

Fax: (+91-22) 2490 0830                                                       

Email: balwani.roma@mahindra.com