MFCWL inaugurates two authorised dealerships in Kolkata

Mahindra First Choice Wheels inaugurates two Authorized Dealerships in Kolkata

June 06, 2011, Kolkata: Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, today inaugurated two authorized dealerships in Kolkata. Mohan Motors which is located near Bagha Jatin and is spread across 1300 sq. ft. is an exclusive Mahindra FirstChoice dealership. First Drive is situated at James Long Sarani, Behala and is spread across 1100 sq. ft., with an additional parking area of 1,200 sq. ft.

Both stores were inaugurated by Mr. Ashesh Dhar, Vice President, Operations, Mahindra First Choice Wheels Ltd.

“Mohan Motors is one of the oldest and most respected names in the pre-owned car business in Kolkata while First Drive has its finger on the pulse of the market. Mahindra FirstChoice Wheels’ value proposition of trust, transparency and wide choice of multi-brand cars coupled with their expertise will help us tap the potential of the pre-owned car market in this region,” said Mr. Dhar.

“We are delighted to be associated with Mahindra First Choice Wheels which is already a well established brand in Kolkata. Mohan Motors will display a range of car brands and will function as a one stop shop for all those wishing to buy or sell a car,” said Mr. Pradip Bajaj, Managing Director, Mohan Motors.

“First Drive will offer pre-owned car customers an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr. Bharat Goenka, Partner, First Drive, Behala.

The total size of the pre-owned car market in Kolkata is approximately 3100 cars. Mahindra FirstChoice Wheels already has three dealerships in the city with a market share of approximately 16%.

The Mahindra FirstChoice Value Proposition

Mahindra FirstChoice Wheels is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 134 outlets in 82 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.

Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.

In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.

Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. Mahindra FirstChoice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

About The Mahindra Group

A US $11.1 billion multinational group based in Mumbai, India, Mahindra employs more than 117,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse ‘Great Brands of Tomorrow’.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

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For further information, please contact:

Ms. Roma Balwani

Senior Vice President & Group Head, Corporate Communications Mahindra & Mahindra Ltd

Phone: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830

Email: balwani.roma@mahindra.com