Mahindra 2 Wheelers to launch its much awaited scooter, Duro DZ, this month
Sales cross 1 lakh units this year
Mumbai, January 03, 2012: Mahindra Two Wheelers Ltd (MTWL), a part of the US $14.4billion Mahindra Group, continued to build its presence in the two wheeler segment.
At the Delhi Auto Expo, the company will unveil the new Mahindra Duro DZ - a solid, powerful, fuel efficient 125 cc scooter considered by some experts to be the most suitable scooter for tough Indian roads.
The company’s cumulative scooter sales from April to December 2011 stood at 1,06,496 units. Sales in December 2011 were 6231 units.
“We have undertaken some stock correction to make space for the introduction of the new Mahindra Duro DZ. We are very excited about the Duro DZ. It is a solid and powerful scooter designed specifically for Indian road conditions. The Duro DZ has been reviewed by leading industry experts some of whom have termed it as the best scooter on Indian roads.With an amazing range of superior features, and a very attractive launch price, the new Duro DZ is sure to be an instant hit.We have also created an interesting new marketing campaign with actor Kareena Kapoor which we will be unveiling soon.” says Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.
The cumulative sales for the company have crossed a landmark figure of three lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country.
Mahindra 2 Wheelers’ powerful 125cc scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst young couples, while the Mahindra Duro is positioned as a solid, family scooter. The Flyte is the Indian woman’s two-wheeler of choice.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further information, please visit www.mahindra.com
Connect with us on www.facebook.com/mahindragroup
Ms. Roma Balwani
Senior Vice President & Group Head, Corporate Communications
Mahindra & Mahindra Ltd.
Phone: (+91-22) 2490 1441
Fax: (+91-22) 2490 0830