Mahindra and Mahindra honours Indian farmers at the Mahindra Samriddhi India Agri Awards 2012
A salute to the change leaders of Agriculture
Left to Right : Mr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group, Dr. Gurdev Khush (Recipient of Lifetime Achievement Award), Mr. Sharad Pawar (Honourable Minister for Agriculture), Mr. PK Basu (Agriculture Secretary, Govt. Of India) and Dr. Pawan Goenka, President Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. at the India Agri Awards 2012
February 21, 2012, New Delhi: Mahindra & Mahindra’s Farm Equipment Sector today announced the winners of the India Agri Awards 2012 which was held in partnership with Zee News. This honour was bestowed upon the farmers to recognize their noteworthy and purposeful contribution to the field of agriculture, the backbone of the Indian economy. Agriculture Minister, Shri Sharad Pawar was the chief guest at the awards ceremony.
The awards were judged by an eminent jury of agri experts chaired by Mr. P.K. Basu, Secretary, Ministry of Agriculture & Cooperation.
The Krishi Shiromani Samman (Life Time Achievement Award) 2012 was conferred upon Dr. Gurdev Khush for his immense contribution to Indian Agriculture and enabling rural India to RISE.
Speaking on the occasion Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group said, “I would like to congratulate all the winners of the Mahindra Samriddhi India Agri Awards. At the Mahindra Group we believe in driving positive change through our businesses and the Agri Awards is an extension of this belief. These real life Rise stories are an inspiration to us and I am sure this unique initiative will motivate the Indian farming fraternity to strive towards greater innovation and productivity.”
Speaking on the occasion, Dr. Pawan Goenka, President Automotive and Farm Equipment Sectors said, “The Mahindra Samriddhi India Agri award is our endeavour to recognize and felicitate the unsung heroes of India’s agriculture sector for their noteworthy and purposeful contribution. As India’s leading tractor manufacturer for over 28 years, we have always encouraged innovation and innovative practices with a focus to enhance rural prosperity. We are certain that these awards will encourage modernization and change as we felicitate these worthy winners”.
This initiative is an extension of the company’s Mahindra Samriddhi initiative which aims to enhance agricultural productivity through creative farming technologies, thereby leading to an increase in rural prosperity. As part of this concept, several Mahindra dealerships have been transformed into Samriddhi Centres offering the farmer easy access to technological know-how, hybrid seeds, soil and water testing facilities, demo farms, finance and insurance, internet updates and sales and servicing of tractors and implements.
Mahindra Samriddhi India Agri Awards 2012 Details:
The Mahindra Samriddhi India Agri Awards 2012 will be presented in the following seven categories:
|
Award Category |
National Award |
Runner Up / Regional Award |
|
Mahindra Samriddhi Farmer of the Year Award (Male) a) 5 to 20 acres b) Less than 5 acres c) More than 20 acres
|
3 (1 for each sub-category) |
9 (3 for each sub –category) |
|
Mahindra Samriddhi Farmer of the Year Award (Lady)
|
1 |
3 |
|
Krishi Yuva Samman
|
1 |
3 |
|
Mahindra Samriddhi Krishi Sansthan Samman
|
1 |
1 |
|
Mahindra Samriddhi Krishi Shiksha Samman
|
1 |
1 |
|
Mahindra Samriddhi Krishi Sahyog Samman (NGOs /SHGs working in field of Agriculture)
|
1 |
1 |
|
Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement)
|
1 |
|
- Number of Nominations received from farmers across the country: 19714
- Cash Prizes:
a) National Level Cash Prizes (for individuals and institutes): Rs. 2,11,000
b) Regional Level Cash Prize (for individuals): Rs. 51, 000
c) Runner up Cash Prize (for institutes): Rs. 1,01, 000
d) Krishi Shiromani Samman: Rs.5,00,000
National Winners of the Mahindra Samriddhi India Agri leadership awards 2012 are as follows:
|
Mahindra Samriddhi Krishak Samrat Samman Farmer of the Year Award (Male): Recognition for Farmers who have been instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region. |
Mr. V. Krishnan |
Mr. Vijaykumar Mahavir Avti |
|
Mr. Chinthala Venkat Reddy |
|
|
Mahindra Samriddhi Krishi Prerna Samman
Farmer of the Year Award (Lady): Recognition for lady farmers who have broken established stereotypes, to be instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region.
|
Ms. Veikhochong Misao |
|
Mahindra Samriddhi Krishi Yuva Samman
Farmer of the Year Award (Youth): Recognition for young farmers (18 – 30 years) who at an early age have been instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region.
|
Mr. Rahul Kumar |
|
Mahindra Samriddhi Krishi Sansthan Samman
Recognition for Public Sector organizations committed to a broad policy on agriculture that has become instrumental in changing the lives of hundreds of farmers.
|
National Research Centre For Plant Biotechnology - New Delhi |
|
Mahindra Samriddhi Krishi Shiksha Samman
Recognition for Agriculture Universities who have made a noteworthy contribution in the field of agriculture, impacting the lives of Indian farmers.
|
GBPUAT, Pantnagar - KVK Dehradoon |
|
Mahindra Samriddhi Krishi Sahyog Samman
Recognition for NGOs / SHGs for purposeful contributions in the field of agriculture, thus impacting the lives of farmers. |
Krishi Vigyan Kendra - Baramati, Agricultural Development Trust |
|
Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement)
Recognition for lifetime achievement in the field of Agriculture; presented to a renowned personality in the agri space whose contribution is recognized at national and international levels |
Dr. Gurdev Khush |
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further information, please visit www.mahindra.com
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For further enquiries please contact:
Ms. Roma Balwani
Senior VP & Group Head - Corporate Communication
Mahindra & Mahindra Ltd
Phone: (+91-22) 24901441
Email: balwani.roma@mahindra.com
Mahindra & Mahindra shares were first listed on the Bombay Stock Exchange (BSE) in 1956.
