Encouraging customer response to new Duro DZ scooter sustained
Mumbai, May 03, 2012: Mahindra Two Wheelers Ltd (MTWL), a part of the US $14.4 billion Mahindra Group, continued to build its presence in the two wheeler segment.
The company’s scooter sales in April 2012 stood at 10191 units, a growth of 7% over last year.
The newly introduced Mahindra Duro DZ continued to receive great customer response across the country. Prior to launch, some industry experts had considered the Duro DZ to be the most suitable scooter for tough Indian roads. Now, customers seem excited by this powerful, fuel efficient, `Romba Solid’ scooter.
“We are really encouraged by the enthusiastic customer response that the new Mahindra Duro DZ continues to receive across the nation. Our future growth momentum will be driven by a range of similarly exciting, new product launches over the next few months.” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.
The cumulative sales for the company have crossed a landmark figure of three lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country.
Mahindra 2 Wheelers’ powerful 125 cc scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst young couples, while the Mahindra Duro is positioned as a solid family scooter. The Flyte is the Indian woman’s two-wheeler of choice.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further information, please visit www.mahindra.com
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For further information please contact:
Ms. Roma Balwani
Senior Vice President & Group Head, Corporate Communications
Mahindra & Mahindra Ltd.
Phone: (+91-22) 2490 1441
Fax: (+91-22) 2490 0830