Mahindra Retail introduces Mother's World Magazine

Your companion in the journey of parenthood

Bengaluru, 11^th May 2012: Taking another step in cementing their philosophy of striking innovations that enrich communities and enable people to Rise, Mom & Me, the flagship brand of Mahindra Retail introduces its first ever   publishing initiative with the launch of a maternity magazine titled ‘Mother’s World’. This new consumer centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood.

After their very successful venture into retail with Mom & Me, Mahindra Retail focuses on providing expecting and new mothers with world class services to care for their bodies and souls during the fragile and overwhelming beginning to motherhood.

Commenting on the launch of Mother’s World Magazine, Mr. K Venkatraman, CEO, Mahindra Retail said, “Today’s mothers are highly involved decision-makers and look deeply into every aspect of their babies’ well being. The launch of the magazine marks our commitment to consumer centric initiatives,and we hope this magazine will be a perfect companion for parents.”

The inaugural issue offers readers a host of stories, features, tips and advice. It also speaks to three celebrity moms – Sonali Kulkarni, Tara Sharma and Mandira Bedi and their experiences of motherhood.

Mother’s World magazine serves as an extensive and comprehensive guide for young parents to deal with parenthood and its challenges. With this subscription based magazine for parents-to-be, Mahindra Retail aims to provide insightful information, carefully researched articles and quotes from real parents who share their experiences, besides tips on fashion trends in maternity wear. The magazine has been divided into relevant sections covering all aspects of parenthood: conception, infancy, toddler hood and relationships, with all the information verified by in-house experts.

The magazine is edited by Srividya Sen and has an expert panel consisting of a

•  Neonatologist and Paediatrician
•  Gynaecologist and Obstetrician
•  Prenatal and Postnatal fitness expert
•  Yoga therapist and Reiki expert
•  Nutritionist
•  Childbirth Educator and Counsellor
•  Nutritionist, Health Coach and Wellness Expert

While Mother’s World magazine adopts a serious approach to parenting, it does have a light-hearted side to it as well with lots of tips, tweets and fun facts about pregnancy on almost every page. It also features a host of relevant products, all easily available to the reader at Mom & Me stores. What also sets the magazine apart is its take on lifestyle and fashion. From maternity fashion to toddler fashion - beautifully taken, theme-based shots give the magazine that classy edge. Occasional celebrity covers, photographs and interviews set Mother's World distinctly apart from other parenting magazines in India.  Mother’s World quarterly issue will be available  on stands across the country from 14^th May 2012, at a cost of Rs.100.

 So grab your copy today and happily glide through this journey with your new best friend!

About Mahindra Retail

Mahindra Retail is an extension of the US $14.4 billion Mahindra Group's trading foray in the domestic India market. The Group believes that this is the favourable time to extend its distribution business into direct retailing, when the organized retail market is expanding in India. Apart from distributing toys, games and wellness products under licenses from various international brands like Disney® and Mattel®, NUK®, it has now entered into a unique venture with the launch of Mom & Me stores, which specialize in infant and maternity care.

Mom & Me, the chain of stores from Mahindra Retail has been built around the unique needs of mothers to be, young mothers, infants and children up to the age of nine. The store was built to address the multiple lacunae in the market for maternity and baby products and services. The absence of a single retail outlet addressing mother and child product and non-medical advisory needs is the most critical need gap that Mom & Me seeks to address with a one-stop store for moms and kids across the country. Mom & Me has scoured the world's best brands in various categories and more and has selected a range to stock in their stores giving Indian mothers choices that they have hitherto not enjoyed. Where international brands have found to be lacking, Mom & Me has developed private labels in order to bring products like ethnic fashion for women, infant apparel and traditional Indian toys to their stores for the benefit of the Indian consumer. Mom & Me now has 77 stores across 27 cities, including Delhi, Haryana, Ghaziabad, Noida, Chandigarh, Amritsar, Jalandhar, Ludhiana, Lucknow, Mumbai, Pune, Nagpur, Aurangabad, Ahmedabad, Vadodara, Indore, Bangalore, Kanpur, Kolkata, Mangalore, Dehradun, Raipur, Chennai, Vizag, Hyderabad, Calicut, and Coimbatore.

For more information, please visit www.momandme.in

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.  In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

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