New theme TVC highlights E9 variant and its features with style and panache
Ace photographer Atul Kasbekar continues as the brand endorser
Mumbai, June 21, 2012: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, announced the launch of its second television commercial (TVC) for the recently launched, ‘Stylish New Xylo’. A sequel to the first makeover TVC for the New Xylo, this new theme TVC highlights the E9 variant and its key features such as the pioneering Voice Command Technology (VCT), mHawk engine and luxurious space and comfort amongst others.
This new theme TVC continues with the Xylo’s brand promise of ‘Time of your life’ and it aims to take the communication to the next level in terms of style, panache & lifestyle. While the first TVC for the Stylish New Xylo highlighted its makeover, its sequel aptly showcases the key features in the new avatar of the Xylo. Atul Kasbekar, the ace fashion photographer and brand endorser, moves around town with his glamorous long legged models while experiencing new features of the E9 variant.
Speaking on the launch of the new campaign, Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Division, M&M Ltd. said “The new TVC is a continuation of the Xylo’s ‘Makeover TVC’ and it reveals the key features of the stylish new Xylo in a cool & trendy way. The new TVC also reinforces the fact that the stylish new Xylo is gold standard in luxurious space & comfort. As always, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the glamour quotient. We are sure the consumers will enjoy the new TVC and appreciate the pioneering features in the E9 variant of the stylish new Xylo.”
The new Xylo is more stylish, premium; technology packed and gives enhanced value to the customer. The Mahindra Xylo brand is all about fun, style and having a good time with friends, and the new TVC truly lives up to the brand’s philosophy of enabling people to have the ‘Time of their Life’.
About the Xylo
One of the most complete MPVs with luxurious space & comfort to enter the Indian market, the Mahindra Xylo has been a runaway success since its launch in January 2009. FY 2012 saw some key product improvements as the Xylo announced the launch of the STYLISH NEW XYLO. The new avatar of the Xylo sports 50 new changes & features including five variants powered by three distinct engine options including powerful 120 BHP m Hawk engine. The All New Xylo also boasts of a pioneering Voice Command Technology for Vehicle commands, enabling customers to control over thirty feature - actions in their new Xylo merely by talking to it, all of which will make for a hugely convenient & fun customer experience. The New Xylo’s external and internal features were chiseled on the template of changing customer needs, taking its Sedan Plus positioning to the next level in terms of style, space, convenience and comfort. The new Xylo sports new exterior looks and refined interiors. The stylish new Xylo, available in 5 variants – D2, D4, E4, E8 and E9 and 6 attractive colour options, is just right for the discerning customer which has led them to perceive it as an ideal vehicle for city roads.
The Mahindra Xylo boasts of a wide array of unique features including best in class third row space, flat bed seats, Digital Drive Assist System (DDAS), foldable flight trays, Intellipark Reverse Assist, Airbags, ABS with EBD and surround cool dual ACs, dual mobile charging points amongst other features. These best in class features coupled with excellent ground clearance makes it an ideal vehicle for city driving as well as long drives.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A US $15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further enquiries
Senior VP & Group Head - Corporate Communication
Mahindra & Mahindra Ltd
Phone: +91 22 2490 1441