- The new Bolero Maxi Truck is powered by a proven MDI engine, comes with stylish new looks, power steering option, better interiors & a host of new features
- Aimed at transportation needs of stand operators and small and medium scale businessmen and traders across India to ensure last-mile connectivity
- Competitively priced at Rs. 4.08 lacs (ex-showroom- BS3 Karnataka, for standard version)
- An offering from the stable of the trusted Mahindra brand, it is all set to further consolidate Mahindra’s dominance in the pickup category
Bangalore, July 4, 2012: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced the launch of the ‘New Bolero Maxi Truck’, an addition to its ‘pick-up’ portfolio. The Bolero Maxi Truck has undergone a makeover to become more stylish, and delivers a superior driving experience. The New Bolero Maxi Truck is powered by the trusted and proven 2523cc MDI engine, for ease of driveability in any terrain and effortless load carrying ability. It sports elegant new headlamps and a stylised front grille, thereby giving it a more stylish look. The vehicle also has power steering for driving convenience, and is built for safety and stability. The Bolero Maxi Truck is competitively priced at Rs. 4.08 lacs (ex-showroom BS3 Karnataka, Standard version).
The new Bolero Maxi Truck takes ahead the equity of the Mahindra Bolero Pick Up brand with its strong build and finish quality while enhancing its style quotient. In addition to the styling of the vehicle, it also offers a power packed performance with its 2523cc MDI engine providing 62 BHP power and 183.5 Nm torque, and rigid leaf-spring suspension, allowing it to handle any kind of load and terrain with ease. Packed with several utility, technology and comfort features for more power, sturdiness, dependability, lower maintenance and greater earning, the Bolero Maxi Truck, scores highly over its nearest competitors. Today, Mahindra offers the widest range of pick-ups which include the Bolero Pick Up, the New Bolero Maxi Truck and the Genio, to cater to various customer needs.
Speaking at the launch, Mr. Arun Malhotra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said, “Being the dominant leader in the pick-up segment, the onus has always been on us to offer superior and upgraded products to our customers for their utmost convenience. The all new Bolero Maxi Truck is a step in that direction as it further enhances value to our customer by being more stylish, power packed and comfortable.”
Mr. Malhotra further added, “I am sure that this new Bolero Maxi Truck, with its power steering option will cater to the needs of the stand operators and the businessmen alike by offering them efficient cargo movement and driving comfort for even the longest trips. With a comprehensive portfolio of products we hope to further consolidate our leadership position in the commercial vehicle industry.”
About the Bolero Maxi Truck
The Style Edge
The Bolero Maxi Truck comes with an attractive and unique grille design and elegant new headlamps that give the vehicle a stylish edge. The tastefully designed dashboard with an integrated glove-box further enhances its appeal. The interiors of the vehicle could be seen as a benchmark in the commercial vehicle segment with generous cabin space and elegant fabric seats to make even the longest trips comfortable.
Power Packed Performance
The Bolero Maxi Truck offers a more power packed performance as it comes with a renowned and trusted 2523cc MDI engine. With its 62BHP (45.5 kW) power,183.5 Nm torque, sturdy rigid leaf-spring suspension robust build, it is capable of handling any kind of load and terrain. Further, large 15 inch (38.1cm) tyres ensure greater stability and less wear and tear.
Best Operating Economics
The Bolero Maxi Truck is built to move heavy loads over longer distances without breakdowns. With low maintenance, the Bolero Maxi Truck offers reduced spends and the superior fuel efficient MDI engine gives greater earnings.
The Bolero Maxi Truck is far ahead of its contemporaries in terms of safety features. It boasts of a front–nose design for enhanced safety and strong body and chassis to handle rough and tough usage without any complaints. It has a large wheel base to ensure stability and safety even while carrying heavy loads.
Built on Trust
The Bolero Maxi Truck boasts of extensive spare parts availability and Mahindra’s wide spread network for service support. In keeping with our customer centric initiatives and to reiterate the confidence in quality and also to enhance the value of our products, the Bolero Maxi Truck comes with a 3 year unlimited kilometres warranty on engine and gearbox. Further, this vehicle also boasts of high durability, reliability and strict adherence to quality standards, which are Mahindra trademarks.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further information, please visit www.mahindra.com
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For further enquiries please contact:
Ms. Roma Balwani
Senior VP & Group Head - Corporate Communication
Mahindra & Mahindra Ltd
Phone: (+91-22) 24975176