Swaraj Tractors launches Swaraj 855 XM and 744 XM Tractor models in Maharashtra

Maharashtra, March, 05, 2013, The Swaraj Division of Mahindra & Mahindra, Ltd.’s (M&M Ltd.) Farm Equipment Sector, today launched its two new tractor models Swaraj 855 XM and 744 XM  in Maharashtra. The Swaraj 855 XM and 744XM are powerful tractors in the 40-50 HP range, with an engine which has greater pulling and load carrying capacity. The branding XM stands for “Xtra Mileage” and denotes the new fuel efficient engine used in this product category.

 

On this occasion Mr. Sanjeev Goyle, Senior Vice President, Marketing, Farm Equipment Sector, Mahindra &Mahindra Ltd. said, “Maharashtra being one of the key agricultural states, it is vital that we provide farmers with solutions to enhance farm productivity with comfort in a cost effective way. We have a strong focus on offering superior products to ensure technological progress in the agriculture sector. The Swaraj 744 and 855XM are extremely powerful and fuel efficient tractors and their advanced ergonomics give the farmer a comfortable driving experience.”

 

The tractors are technologically advanced with constant mesh, side shift gear box and highly advanced “SENSILIFT” hydraulic, suited for all agricultural operations and haulage. Tractors like the Swaraj 855 XM and 744XM are a result of Swaraj’s continuous focus on new product development and upgrading.

 

About Swaraj

In 1970, the Government of Punjab acquired Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name ‘Swaraj’. In 2007, Mahindra & Mahindra Ltd. acquired a majority stake in PTL, and in February 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

 

The Swaraj Division of Mahindra & Mahindra Ltd. (M&M), Farm Equipment Sector (FES), is a part of the USD 15.9 billion Mahindra Group. The brand is known for producing tractors that are rugged, powerful and reliable. With over 600 dealers across India, Swaraj today is a Rs. 3,000 crore company today with over 5,000 employees. Swaraj Division is the second tractor company in India to have won the prestigious Deming Prize Award. The Swaraj Group has achieved ISO 14001:2004 & OHSAS 18001:2007 certification and TS 16949 certification for Swaraj Automotives Ltd.

 

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

 

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

 

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

 

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For further enquiries

Roma Balwani                                         

Chief Group Communications Officer,

Mahindra & Mahindra Ltd.                                           

Phone: +91 22 2490 1441                                             

Email: balwani.roma@mahindra.com