BEYOND BUSINESS

THE JOY OF SHARING

The Mahindra Group has always been conscious of its Corporate Social Responsibility (CSR). The Group-wide belief is that CSR encompasses making socially responsible products, engaging in socially responsible employee relations and making a commitment to the community around us. It is basically about managing our business processes to produce an overall positive impact on society. In this 60th year, M&M plans a thrust on CSR by which it can reach out to more deserving and needy segments of society.

Mahindra and Education

The late Mr. K.C. Mahindra formed the K.C. Mahindra Education Trust in 1953 with the objective of promoting education-related philanthropy. Recognising the potential that education holds for transforming lives for the better, the Mahindra Group has chosen education as its main CSR focus area. However, this does not preclude the Group from involving itself in CSR activities in other areas too.

K.C. Mahindra Education Trust

The K.C. Mahindra Education Trust has undertaken a number of initiatives in the field of education. It promotes education mainly by way of scholarships, with the intention of bringing about social and economic development through a literate, enlightened and empowered populace. It envisions 'transforming the lives of people in India through education and by providing them with financial assistance and recognition across diverse age groups and income strata'.

Mr. Anand Mahindra, VC & MD, M&M, and team with a group of Nanhi Kalis.

The Trust has instituted several awards and scholarships - the K.C. Mahindra Scholarship for post-graduate studies abroad, the Mahindra Search for Talent Scholarship to enthuse and reward excellence in academics and the K.C. Mahindra United World College Scholarship. The Mahindra All-India Talent Sponsorship has been set up to help students from lower income group families, to pursue job-oriented diploma courses in recognised polytechnic institutes across the country.

Other awards have been set up in the field of journalism and for academia.
Besides, the Trust has set up the K.C. Mahindra Chair for nuclear chemistry and also supports rehabilitation of the handicapped and the marginalised.
'Nanhi Kali' is a special project of the K.C. Mahindra Education Trust, aimed at providing primary education to underprivileged girl children in India. The Nanhi Kali initiative launched in 1996 works with the conviction that educating a child is the most effective way of breaking the cycle of poverty. In a participatory project, the Trust raises funds from society to sponsor the education of underprivileged girls.

Mahindra Education Society

Mahindra & Mahindra has established schools in three locations near its factories:
a. Mahindra Academy, Mumbai, Maharashtra.
b. Mahindra Academy, Zaheerabad, Andhra Pradesh.
c. Jagdish Chandra Mahindra Memorial School at Khopoli, Maharashtra.

Mahindra United World College

The Mahindra United World College in Pune.

The Mahindra United World College (MUWC) is a part of the Global United World College movement. The Mahindra Group was instrumental in setting up the MUWC in Pune in 1997. It provides highly motivated students from diverse backgrounds with an opportunity to transcend boundaries of race, religion, caste, class, gender and nationality and interact with each other, thus promoting the idea of a United World.

Mahindra and Health / Disaster Relief

Through the Mahindra Foundation, the Mahindra Group has been providing medical relief to the poor and needy and has assisted in relief measures in areas struck by national calamities.

During the recent tsunami disaster, M&M contributed a sum of Rs. 1 crore to the Prime Minister's Relief Fund, besides providing volunteers and vehicles in the disaster affected areas. During the Kargil war, the company contributed and helped mobilise resources towards the Army Central Welfare Fund.

Likewise, the Mahindra Foundation made a number of donations towards the Gujarat Earthquake Relief Work, enabling the purchase of tents, blankets, etc.

Mahindra and the Arts

M&M has always encouraged the arts and consistently sponsors theatre festivals to promote new talent.

Mahindra and Innovation

To create and nurture young talent, the annual K.C. Mahindra Award for Excellence in Automotive Design, has been instituted for deserving students.

Mahindra and Environment

Apart from ensuring that its factories and products comply with emission norms, M&M has always been associated with the maintenance of public spaces and gardens, thus helping to promote a beautiful environment.

Mahindra and Sports

M&M has encouraged sports over the years. Today the Auto Sector fields a football team called Mahindra United, while the Farm Equipment Sector supports a Kabbaddi team.