Overview

The Mahindra Group’s Automotive Sector is in the business of manufacturing and marketing utility vehicles and light commercial vehicles, including three-wheelers. It is the market leader in utility vehicles in India since inception, and currently accounts for about half of India’s market for utility vehicles.
 
Utility Vehicles
 
Commercial Utility Vehicles
Although created in 1994 following an organisational restructuring, the Automotive Sector can trace its antecedents back to 1954. The iconic jeep that led American G.I.s to victory in World War II is the very same vehicle that drove the Mahindra Group to success in
the Automotive Sector. Mahindra & Mahindra Limited, the flagship company of the Group, was set up as a franchise for assembling general purpose utility vehicles from Willys, USA.
 
Over the years, the Group has developed a large product portfolio catering to a diverse customer base spanning rural and semi-urban customers, defence requirements and luxurious urban utility vehicles. In 2002, it launched the indigenously engineered world-class sports utility vehicle-Scorpio, which bridges the gap between style and
Urban Utility Vehicles
adventure, luxury and ruggedness, and performance and economy.
 
The Group exports its products to several countries in Europe, Africa, South America, South Asia and the Middle East.
 
The Automotive Sector continues to be a leader in the utility vehicle segment with a diverse portfolio that includes mass transport as well as new generation vehicles like Scorpio and Bolero.
 
The International Operations of the Automotive Sector focuses on the international business.
 
Mahindra Renault announced the launch of Logan, India’s first wide body car, sporting a host of class-defying features at an aggressive price. The Logan redefines its segment in terms of spaciousness as well as performance, technology with the latest generation dci common rail engine. It has been designed for the Indian market incorporating a contemporary styling and design.
 
Mahindra International, a joint venture between Mahindra & Mahindra Limited and International Truck and Engine Corporation, will manufacture trucks and buses for India and export markets. It will also provide component sourcing and engineering services to International Truck and Engine Corporation.
 
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