Mr. Anjanikumar Choudhari
President - Farm Equipment Sector and Member of the Group Management Board

Anjanikumar Choudhari graduated in Mathematics and Statistics and obtained his Masters in Management Studies from the Jamnalal Bajaj Institute, Mumbai.

Mr. Choudhari joined the Mahindra & Mahindra Group in 1999 as Senior Advisor, Infrastructure Development Sector. He was appointed Executive Vice President responsible for Human Resources and Corporate Services and joined the Management Board in 2000. He was also responsible for Corporate Communications and the Spares Business Unit. In February 2004, he was appointed Executive Vice Chairman of Bristlecone Inc., USA and was involved in the merger of Bristlecone with Mahindra Consulting Limited. In January 2005, Mr. Choudhari was appointed President - Farm Equipment Sector.

Mr. Choudhari has been awarded the 'Udyog Rattan' by The Institute of Economic Studies (IES), New Delhi. IES conferred this award on Mr. Choudhari for “outstanding performance in the field of industrial development of the country.” The awards were presented by Dr. Bhishma Narain Singh (Hon'ble former Governor of Tamil Nadu and Assam and former Union Cabinet Minister) during the seminar on Economic Development on September 4, 2007, in New Delhi.

Mr. Choudhari is the Chairman of Mahindra USA Inc.; Mahindra (China) Tractor Co. Ltd., the Company's joint venture in China and is on the Board of Mahindra & Mahindra South Africa (Pty) Limited.

In India, Mr. Choudhari is on the Board of Mahindra Gujarat Tractor Ltd., Swaraj Engines Limited, Mahindra & Mahindra Financial Services Ltd. and is the Chairman of Punjab Tractors Limited, Swaraj Automotives Limited and Mahindra Shubhlabh Services Limited.

In addition, he is also the Chairman of Punjab Tractor Limited’s Shareholder / Investor Relations Committee and a Member of their Audit and Remuneration Committees respectively. Mr. Choudhari also serves as a Member of the Remuneration Committee of Swaraj Engines Limited and as a Member of the Risk Management Committee, the Audit Committee and the Share Transfer and Shareholder / Investors Grievance Committee of Mahindra & Mahindra Financial Services Limited. He is also a Member of the Remuneration/Compensation Committee and the Loans & Investment Committee of Mahindra Shubhlabh Services Limited.

Before joining the Mahindra & Mahindra Group, Mr. Choudhari worked for 30 years with Hindustan Lever Limited in India and with Unilever in China. At Hindustan Lever, he held senior positions in marketing and sales for their soaps, detergents and foods businesses. He was the Sales Director and Vice President in charge of the foods business. In China, he was the Vice Chairman of Unilever Shanghai Sales Company.

While with Hindustan Lever, Mr. Choudhari was deputed to the Government of Maharashtra to set up MAFCO and his services were later loaned to the Government of India as a Marketing Advisor to the Ministry of Industries.

In the past, Mr. Choudhari has been a member of the Managing Committee of the PHD Chamber of Commerce & Industry, Chairman of the Marketing Committee, Calcutta Management Association and has served on the Executive Committee of the Fair Trade Practices Association of India and the Internal Trade Committee of ASSOCHAM. He has been associated as a part time advisor to the Ministry of Health, Government of India for developing an effective national small family campaign. He has been a guest lecturer at the IIMs at Calcutta and Bangalore. Mr. Choudhari won the Rotary International Award for Vocational Excellence and Contribution to Professional Development in India in 1995. He was also the Founder President of the Shanghai India Business Association.

 
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