Cultivating rural prosperity.
Despite a diminishing share in the India's GDP, agriculture remains a key sector of the economy and continues to play a vital role in driving India's economic growth. About 60 percent of India's population lives in its villages and a majority of rural households depend on agriculture and related activities for their livelihood. Agriculture continues to support numerous downstream linkages with industry by becoming a supplier of vital industrial raw material.
The Mahindra Group's close linkage to rural India and agriculture is almost as old as the company itself. The vehicles we've been building for the past six decades are extensively used in rural and semi-urban India as a source of transportation of people and goods. Our tractor business is five decades old and continuously sets new benchmarks for reliability and quality—a fact reflected by our 40 percent market share in India. As we entered the new millennium, we embarked on expanding our basket of offerings for the Indian farmer and entered the agribusiness sector.
Our agribusiness activities support farmers at every step, from seed supply to crop care to distribution. We contribute to the growth of Indian agriculture by helping farmers enhance their productivity and prosperity with our products and services.
On 27th June, 2014, Mahindra Auto and Farm Equipment Sector was declared the Second Great Place to Work in manufacturing & production as well as the employer brand category and received an overall rank of 28 among the Top 100 Great Places to Work across 600 organizations spanning over 20 industries.