Crop Care

We launched our crop care business in 2005 to provide the inputs farmers need to protect and nurture their crops. Known as Mahindra Branded Pesticides (MBP), our insecticides, fungicides, herbicides, nutrients, biologicals, and plant growth promoters contribute to better harvests and lower wastage for the main Indian cash crops—rice, cotton, potatoes, wheat, soybeans, and vegetables.

You can find our crop care products at 750 dealerships in 13 states across India. Our network reaches more than 400,000 customers each year, bringing the benefits of crop care technology to farmers in the north (Punjab, Haryana, Rajasthan, Uttaranchal, Uttar Pradesh), central region (Madhya Pradesh, Chhattisgarh), east (Orissa), west (Gujarat, Maharashtra) and south (Karnataka, Andhra Pradesh, Tamil Nadu).

Our field force of 56 trained representatives works with farmers to disseminate information about new products and right use technology, help make crop care recommendations, and guide crop care product purchases.  These field officers build long term relationships with farmers, providing a point of contact for support and extension. We also connect with farmers through demonstrations of new products, showing both the value and the proper application of constantly advancing crop care inputs.  Thanks to our customer relationships and word of mouth recommendations, we’ve become a trusted partner for value for money, quality, and reliability for thousands of small farmers.

As our presence strengthens and expands across more agricultural regions, we look forward to leveraging synergies with our tractor dealerships, seed distributors, and Samriddhi extension centers. We’ve already sold 1,600 metric tons of seed potato through our crop care network, and nine Samriddhi centers are distributing crop care products.  As we expand geographically to reach more customers, we’re also diversifying our product line. In 2010, we introduced four new products and enjoyed a 43 percent sales growth over 2009.  We are excited to help a growing number of farmers reap better yields each year.