Design Services

We offer customized design services through our Italy-based design house, Mahindra Graphic Research Design.  We focus on style, engineering, CAE (computer-aided engineering), prototypes, and project management to partner with our clients from start to finish.

Our style consulting begins with an in-depth brand analysis and the development of a robust brand identity.  We take a design through every phase from concept design to feasibility, detail design, FMEA (failure mode and effects analysis), DMU (digital mockup), and SOP (standard operating procedure) support.  We’ve provided two wheelers, passenger vehicles, and light and heavy trucks with part design for BIW (Body in White), exterior and interior trim, and instrument panels.  We also handle regulatory compliance with ECE, CEE, FMVSS, and AIS standards and ensure part manufacturing and plant process compliance.

We use CAE(computer-aided engineering) to model vehicle performance.  We test static and dynamics like bending and torsion stiffness, Eigenmodes, multibody analysis, and CFD (computational fluid dynamics).  We monitor lifetime performance from NVH (noise, vibration, and harshness) to fatigue and durability.  And we conduct comprehensive safety tests and simulate manufacturing processes like autoform and moldflow.

Finally, we offer project management services.  Let us take care of deadlines and milestones management, resource and supplier management, and quality procedures.  We also provide product to market support including homologation procedures, testing, and SOP in product plants.