Samriddhi

Our Samriddhi Centers help drive rural prosperity by educating Indian farmers about technological inputs and contemporary solutions to farming issues.  Samriddhi organizes and delivers a comprehensive range of agri-related information, equipment, and services all under one roof. 

Our 155 Samriddhi Centers are spread across farming areas throughout India.  We provide insurance products, sell and maintain tractors and implements, and run productivity demo farms and soil and irrigation water testing facilities.  We also deliver knowledge updates on the weather, crops, eradication of pests and diseases, and mandi (agricultural markets) locations and prices.

Those with internet access can visit Mahindra Kisan Mitra online to find a wealth of information that will help them improve their farming practices and plan their crop cycle.  Kisan Mitra presents the latest information on crops, weather conditions, and soil testing.  It also covers financial information from the current commodity prices to agricultural loan schemes, insurance plans, and government policies.  Farmers can locate cold storage and warehouse facilities, follow global agricultural events, and read other farmers’ success stories.  

Finally, we’ve initiated the Samriddhi India Agri Awards to recognize purposeful contributions by individuals and organizations in the field of agriculture. It draws attention to best practices, disseminating useful information to farming communities across India.

To date, more than 150,000 farmers have benefited from the Samriddhi initiative and we aim to increase that number to 10 million by 2020. We’re proud to be the first initiative of our kind by any tractor manufacturer.  Our Samriddhi Centers help us serve our customers better through closer communication and holistic support, bringing us closer to our goal of farmer prosperity.