We entered the seed potato business in 2004 because we saw an opportunity to improve farm prosperity with better seed potato inputs. India produces 28 percent of the world’s potatoes, making it the fourth most important crop in the Indian economy. By supplying farmers with high-productivity early generation tubers, we support a key pillar in agricultural prosperity.
With few producers of quality seed in the organized sector, there is a great opportunity to bring farmers substantial benefits. Our seed potato business is committed to providing farmers the complementary advantages of improved yields and a stable distribution and buying relationship.
From tissue culture to mini-tuber, we oversee the growth of our tubers at a special site in Palampur, Himachal Pradesh to ensure that we supply first-generation seed potatoes of the highest quality. We partner with farmers to grow potatoes from Generation 0 (G0) to Generation 3 (G3) with extensive quality checks at each stage along the way.
Our end customers comprise dealers, farmers, and businesses across the country. We coordinate sales and distribution with dealers and farmers based on their planting schedule and plans. Our distribution network spans the states of Uttar Pradesh, Madhya Pradesh, Gujarat, and West Bengal. Our corporate customers include major players in the growing potato snack industry.
Through our partnership with HZPC, a major international breeder and a supplier of seed potatoes, we plan to introduce new varieties of seed potato to India and expand the export of Indian potatoes. We’re already beginning exports to Bangladesh, and we look forward to bringing high quality seed potatoes to more farmers in Southeast Asia.