We entered the Two Wheeler industry in 2008. We've developed rapidly since then by focusing on brand-building via new product development guided by consumer insights, strategic partnerships, service orientation, and building scale.
Within eight months of entering the industry, we launched a portfolio of PowerScooters to critical acclaim in September 2009. Less than a year later, our PowerScooters had captured a double digit market share. In 2011 Mahindra became the first Indian two-wheeler manufacturer to enter the FIM MotoGPTM World Motorcycle Racing Championship, showcasing our engineering and technology expertise on a platform where the best in the world compete. We followed this up by entering the Indian motorcycle market in 2013. We aim to grow into a major player in the Indian Two Wheeler industry with a robust presence in all product segments.
On 27th June, 2014, Mahindra AFS was declared the Second Great Place to Work in manufacturing & production as well as the employer brand category and received an overall rank of 28 among the Top 100 Great Places to Work across 600 organizations spanning over 20 industries.