• Our Brand

    Mahindra builds three things: products, services, and possibilities.

    Our Brand

Since 1945, we’ve built our company around the core idea that people will succeed if they are just given the opportunity. Employees across the Group constantly challenge conventional thinking to create solutions that make a significant difference in the lives of our customers.  That’s why everything we build—be it a tractor, financial service, solar-powered lamp, or software—is designed to empower you to reach your potential.  


Internally, we follow three basic tenets—accepting no limits, thinking alternatively, and driving positive change in everything we do.  These brand pillars guide all our actions and business decisions from deciding whether or not to enter a new field or planning a portfolio of services.


We hope you’ll take what we do and make it your own.

We accept no limits, and ask the same of everyone else. In return, we work relentlessly to provide the tools, information, and inspiration for us to push past limitations and comfort zones.
Alternative thinking means solving problems in ways no one thought of before, by using fewer resources and entering markets thought to be unreachable.
We want you to rise. And not just you. Your family. Your neighborhood. Your whole community. This is why we come to work every day.
Spotlight – Our Brand

Spotlight – Our Brand-video

Chairman & MD - Anand Mahindra, talks about our brand and how it drives the Group.

Did you know?

Mahindra Group refreshed it's brand identity at the start of 2013.

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