Accepting No Limits
Rise by daring to disturb the universe.
We accept no limits, and ask the same of everyone else. In return, we work relentlessly to provide the tools, information, and inspiration to push past limitations and comfort zones.
This challenger spirit galvanized us to meet the oil crisis in the 1970s by re-engineering our fuel efficient tractor engines for utility vehicles. It led us to take on the challenge of designing the Scorpio utility vehicle at a cost that many industry experts thought was impossibly low. We’ve created completely new business models to enter areas others had written off or ignored, like our leading hospitality business and our rural financial services. And we just registered our highest ever profits despite the worst global recession since the Great Depression.
This determination influences every aspect of our culture and our employees. As a result, each Mahindra business constantly pushes the envelope and raises the bar as we strive to deliver better value to our customers.