Chief Executive – International Operations, Automotive & Farm Equipment Divisions
Ruzbeh joined the Mahindra Group in 2007 as Executive Vice President – Corporate Strategy, responsible for strategy formulation and monitoring across the Group. In 2009, he was also appointed Chief Brand Officer, and was instrumental in spearheading the work on the Group’s brand position, Mahindra Rise. More recently, he led Mahindra’s entry into the exciting arena of Motor Cycle Racing in the World MotoGP Championships, making Mahindra the first Indian two wheeler manufacturer to participate on the world stage of motorcycle racing.(space added)He was appointed to the Group Executive Board in 2010. He assumed his current role as head of International Operations in February 2012, where he is be responsible for spearheading Mahindra's efforts to open up new markets for our automotive and farm equipment businesses.
After earning his Bachelors in Commerce from Bombay University, Ruzbeh went on to receive his Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an alumnus of the Advanced Management Program at the Harvard Business School.
Before joining Mahindra, Ruzbeh spent close to 22 years with Hindustan Unilever and Unilever. He joined Hindustan Unilever as a Management Trainee in 1985 and held a number of positions with the company, including Brand Manager for Surf and Regional Manager for Western India. He won the Central Asia & Middle East Unilever Innovation Award in 1999 for work on customer development. Ruzbeh has extensive international experience, including stints with Unilever Central Asia (as Marketing Manager – Home and Personal Care), Unilever Africa Regional Group (as Vice President Customer Development) and Unilever Maghreb (as a member of the Board of Directors heading the customer development function for the Maghreb Region).
At Mahindra, Ruzbeh has leveraged his cross-cultural experience to lead the Mahindra Global Recruit Program, through which Mahindra annually recruits from Ivy League campuses in the US.
Ruzbeh is an avid jogger, swimmer, and sports enthusiast. He enjoys watching football. His interest in sports has permeated his work-life. where he led Mahindra’s participation in football (the Mahindra Youth Football Challenge partnering with the Celtic Football Club) and basketball (the Mahindra NBA Challenge, partnering with the NBA).
Ruzbeh lives in Mumbai with his wife, Madhavi. They have two sons.