President – Group Strategy, Defense Sector, and Chief Brand Officer
Shukla is a Member of the Group Executive Board at Mahindra & Mahindra Ltd. and as President is responsible for Group Strategy and the Defense Sector. He is also the Chief Brand Officer for the Mahindra Group.
A B.Tech & MBA, he has over 31 years of rich & varied experience in managing large projects & operations. He is a top professional in the field of automotive tyres and Information & Communication Technology (ICT) sectors in India. Also, he is widely credited with taking mobile telephony to the masses by setting-up telecom infrastructure in the remotest parts of India.
In 2013, Shukla took over Mahindra's Defense portfolio where he is Chairman of several companies engaged in developing and producing equipment to serve the needs of all three wings of the defense forces. He also serves on the boards of several Mahindra Group companies in different sectors such as Bristlecone (USA), Mahindra Retail, Mahindra First Choice Services Ltd. Additionally, he is a member of the Investment Committee of Mahindra Partners which oversees the Group’s foray into new ventures such as Solar Energy, Retail, Logistics and our Yacht business.
He also oversees cultural outreach programmes such as the Mahindra Blues Festival, Mumbai, & Mahindra Excellence in Theatre Awards, New Delhi. He is also Chairman of Mahindra Racing, Italy, and leads several such initiatives in the sports arena.
Shukla has been the recepient of several awards in his field and is regularly invited to speak at reputed academic and industry fora. In 2013, he oversaw and orchestrated a complete makeover of the Visual Identity of the Mahindra Group, as Mahindra gears up to be amongst the most admired global brands within a decade.