Our Purpose

We’ve made humanity’s innate desire to Rise our driving purpose: we will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise. Our purpose is why we exist and why we come to work every day, infusing our lives with meaning, and galvanizing us to deliver our promise.

1Challenge Conventional Thinking

In thought and deed, we ask for no limits and we accept none. Where people see problems, we see possibilities. Breakthroughs, not barriers. We dare to not only do, but dare to disturb the universe itself.

2Innovative Use of Our Resources

Our first instinct is not to find the right answer, but to question the question itself. As we relentlessly seek to break fresh ground and solve problems, alternative thinking and the ingenious use of resources drive us forward.

3We enable our stakeholders to Rise

We work for the greater good. Advancing humankind. Connecting the world. Reducing its distances. Inhabiting our customers’ world means co-creating lasting, positive change in their lives.


"Rise" is a call to action. To challenge the status quo. To think alternatively. To always drive positive change. It’s also our purpose. Read on, to see how we live our purpose.

Small Is BigSmall Is BigSmall Is Big

Small Is Big

The Yuvraj is the tiny tractor with tremendous impact, changing lives, heralding a revolution, and winning a Golden Peacock innovation award.

Reaching The UnreachableReaching The UnreachableReaching The Unreachable

Reaching The Unreachable

How we go about the business of touching and transforming the lives of the forgotten.

Making A Molehill Of A MountainMaking A Molehill Of A MountainMaking A Molehill Of A Mountain

Making A Molehill Of A Mountain

Once an ancient caravan route, the historic Khardung La pass is one of the highest motorable roads in the world.

Our Values

Our set of core values is the compass that guides our actions, both personal and corporate.