willys-jeep

WILLYS JEEP

Our main asset was a franchise from Willys Overland Export Corporation, USA. In 1947, the parts for 75 Jeeps came to India; assembly began in Mazgaon, Bombay. The idea was to build rugged, simple vehicles capable of tackling Indian roads. India’s first four-wheel drive, the Jeep would free the country’s motorists from the perils of navigating its tough terrain.