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At the turn of the new millennium, the market was brimming with competition, and survival was becoming challenging. We needed a winner – a product that would propel us to world-class status.

It was a tremendous leap of faith.

Anand Mahindra
Executive Chairman, M&M

“Scorpio is a product that redefined the fortunes of Mahindra."

Dr Pawan Goenka

KEY CHALLENGES

Revenue
₹41 Billion
Profit
₹2.5 Billion
No Internal
Expertise
Cost
₹6 Billion

In the absence of internal expertise and infrastructure, the decision to develop the Scorpio in house was a bold and expensive move. A move that would either make us, or break us.

So we set out to build our most ambitious product, yet. An integrated design and manufacturing centre was set up at the Kandivali plant in Mumbai. Wherever resources were lacking, pre-existing partnerships or consultants were brought in to fill the void – we left no stone unturned.

ScorpioScorpio

Mahindra identified a Korean company for the body shop. A paint shop that was set up as part of a Ford-Mahindra JV in 1994 was put to use.

Scorpio point 2Scorpio point 2

Pawan Goenka hired engineers – half of whom were fresh graduates – for the initial styling.

Clay models and designs of the body were made by a UK consultant.

KEY SELLING POINTS

SCORPIO

  • Aggressive styling
  • Powerful 109 horsepower engine
  • Affordable price of 0.6 million
Scorpio

Scorpio: Nothing Else Will Do