TREND WATCH

In the early 1900s, 28 per cent of cars in the Unites States were powered by electricity. The advent of the Ford Model T, the first mass-produced and gasolinepowered car introduced by Henry Ford, however, brought a sharp decline in the use of Electric Vehicles (EVs). Though the late 1990s witnessed the return of electric cars (the first Reva rolled out on Indian roads in 2001), electric mobility was still restricted to trains and a few ambitious vehicle trials as late as 2007-08.

EVs, however, are making a serious comeback primarily because combustion engines run on the fast-depleting fossil fuels. As a result, they negatively impact the environment and the rising prices demand innovative drive system solutions.

As a result, the automotive industry has slowly but steadily begun diversifying its drive system portfolio. Europe, for example, significantly shifted to electric mobility with sales of over 2,00,000 EV units in 2015. From a geographic standpoint, Norway and the Netherlands have the biggest EV market share. China, the world's leading manufacturer of electric two-wheelers, is investing substantially in 'New Energy Vehicles'.

In this backdrop, Mahindra, India's first and only electric automaker, has significantly invested in technological research for affordable electric mobility. Our vehicle range comprises the e2o and e-Verito for personal and fleet mobility and the e-Supro for passenger and goods carriage. We even provide mobility solutions to corporates and aggregators.

At Mahindra Electric, we believe that futuristic mobility has to be a combination of solutions - electric car-sharing systems, metro transport systems, electric buses, etc. They have to be clean, convenient and provide better connectivity. Most importantly, we believe in establishing EV transportation in India, and envision making electric cars a default choice for buyers.