Mahindra launches stylish Bolero MaxiTruck with Micro Hybrid technology at Rs.3.52 lac in Pune




  • Mahindra launches the stylish Bolero MaxiTruck in Pune with the distinctive Bolero-front grille, giving it a strong on-road presence


  • First Pick-Up to feature Micro Hybrid technology in India


  • Micro Hybrid technology pioneered in India by Mahindra & already in use in Scorpio & Bolero


  • The vehicle is competitively priced at Rs. 3.52 lac (ex-showroom Pune)


  • 10% saving in fuel costs due to Micro Hybrid technology, viscous fan drive technology & new muffler design


  • Stylish Bolero front look, better fuel efficiency, 1 ton payload & ergonomic design add to vehicle’s strong value proposition


  • M&M is the market leader in the Pick Up category with a market-share of 85% for FY09




PUNE: Mahindra & Mahindra Ltd. (M&M), the leader in the Pick Up category with a market share of 85%, today launched the Bolero MaxiTruck with Micro Hybrid technology.


The vehicle sports the stylish Bolero look and incorporates Mahindra’s revolutionary fuel saving Micro Hybrid technology. The Bolero MaxiTruck with Micro Hybrid technology is competitively priced at Rs. 3.52 lac. (ex-showroom Pune).


 “The new Bolero MaxiTruck features the stylish front look of the Bolero; the distinctive front grille gives the vehicle a masculine yet aesthetic face, lending it a strong on-road presence and evoking a sense of pride for its owner. The Bolero MaxiTruck is the first product in the Pick-Up category to offer the revolutionary Micro Hybrid technology which has been pioneered by Mahindra in India. This path breaking system will help deliver considerable improvement in fuel efficiency, ensuring greater prosperity for our customers,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.


Superior technology results in greater prosperity


Micro Hybrid technology is based on the simple principle of not burning fuel when it is not required. It automatically detects moments, during the journey, when the vehicle is idle and stops the engine. This conserves fuel, leading to reduced running costs and reduced emissions.


This technology switches off the vehicle’s engine after it has come to a complete halt. For example, if the vehicle comes to a halt at a traffic signal and is in neutral, the engine will shut down automatically after 5 seconds. Once the signal turns green and the driver presses the clutch pedal, the engine starts immediately for continuing the journey.


Mahindra has pioneered this eco-friendly and innovative technology in India and successfully implemented the same for use in vehicles such as the Bolero and the Scorpio.


The vehicle also incorporates Viscous Fan-drive technology which switches off the fan when the engine temperature falls below a pre-set temperature, and a new muffler design which drastically reduces ‘back-pressure.’ This result in less fuel consumption by the engine and improved fuel efficiency. The Bolero MaxiTruck with Micro Hybrid technology, thus, ensures substantial savings in fuel costs, making it a better economic proposition.


A 1 ton payload coupled with a top speed of 100 km/hr ensuring greater ‘pulling power’, allows heavier loads to be carried in a single trip. Owners can also make a greater number of trips per day, giving them the opportunity to expand the geographical scope of their business. A reduced turning circle radius of 6.6 m makes it easy to manoeuvre the vehicle in small spaces, allowing door-step delivery even in narrow alleys.


Enhanced comfort and utility


The Bolero MaxiTruck with Micro Hybrid technology has been designed keeping the customer’s needs in mind. Prime importance is given to convenience and utility. Plush fabric seats, greater cabin space and a ventilated cabin reduce driving fatigue and ensure greater comfort for both the driver and the passenger. A Bolero-like instrument panel sports easy-to-read dials, while an integrated dashboard and glove box provides greater utility and storage space.






About The Mahindra Group


The US $6.3 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.


The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.


The Mahindra Group recently expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.


Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.


Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.


For further enquiries, please contact:


Ms. Roma Balwani                                                          Kazim Khaleeli

VP & Head - Corporate Communication                          Genesis Burson-Marsteller

Mahindra & Mahindra Ltd                                                 Phone: (022) 2491 1783

Phone: (+91-22) 24975176                                              Fax: (022) 2491 1788

Fax: (+91-22) 2490 0830                                                 Mobile: (+91) 9818 16261

Email:                              Email:



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