Mahindra FirstChoice Wheels-dealership inaugurated in Panchkula

Panchkula: Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, today announced the inauguration of its new authorized dealership in Panchkula. Anbros Motors Pvt Ltd is located at Plot No. 55, Industrial Area Phase 2, Panchkula – Haryana. The showroom was inaugurated by Mr. Sharad Agarwal, General Manager, Mahindra First Choice Wheels Ltd.


“I am delighted to inaugurate the new Mahindra FirstChoice authorized dealership in Panchkula. Anbros Motors will function as a one-stop shop for all those wishing to either buy or sell a car. The showroom is spread across 1,000 sq-ft and will display a variety of car brands. Customers in Panchkula can also avail of an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation.


The size of the used car industry in India is approximately 1.5 million cars per year, with this number expected to grow exponentially in the next few years. Till recently, the industry was largely disorganized and characterized by a lack of transparency and choice. With a network of 70 outlets across India and a range of services catering to the pre-owned car customer, Mahindra First Choice Wheels is well poised to take advantage of this opportunity,” said Mr. Sharad Agarwal.


Strict quality standards are maintained to ensure that the pre-owned cars sold are of a superior quality, ensuring complete peace of mind for the buyer.


Tremendous attention to detail is required to provide good quality pre-owned cars to customers. This starts at the time of procuring cars itself. Before purchasing the car, a trained engineer thoroughly inspects the car and also sees to it that all papers are in order. After purchase, the car is refurbished and undergoes an extensive quality check process by a trained engineer. The objective behind the care and diligence exercised is to give the customer a car in mint condition.


In short, buying a pre-owned car from an authorized dealer of Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.


Innovation has always been the hallmark of Mahindra FirstChoice. It had earlier pioneered the concept of warranty on used-cars, which is now a benchmark for other players in the organized used car business. As part of its customer-centric efforts, Mahindra FirstChoice provides certification indicating the exact condition of the car, helping customers buy good quality used cars.

About The Mahindra Group


Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.


Mahindra is the only Indian company among the top tractor brands in the world and has has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.


The Mahindra Group recently expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.


Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.


Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.


For further enquiries please contact:


Ms. Roma Balwani                                           

VP & Head - Corporate Communication

Mahindra & Mahindra Ltd.

Phone: (+91-22) 2490 1441

Fax: (+91-22) 2490 0830



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