Mahindra FirstChoice inaugurates authorized dealership in Jammu

Jammu: Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, today inaugurated its authorized dealership in Jammu. Speed Auto is located on National Highway-1 in Jammu.

The dealership was inaugurated by Mr. Sharad Agarwal, Zonal Manager - North, Mahindra First Choice Wheels Ltd. 

“I am delighted to inaugurate this showroom. The expertise of our partners, Speed Auto, coupled with our value proposition of trust, transparency and wide choice will ensure that Mahindra FirstChoice is well poised to tap the vast potential of the pre-owned car market in Jammu”, said Mr. Sharad Agarwal. 

“Customers in the city can now avail of all car-related services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation” said Mr. Rakesh Agarwal, Managing Director-Operations, Speed Auto.


“We are delighted to partner with Mahindra FirstChoice. Our dealership will display a wide choice of various car brands and will function as a one-stop shop for all those wishing to either buy or sell a car”, added Mr. Sumeet Agarwal, CEO, Speed Auto.


The Mahindra FirstChoice value proposition

Mahindra FirstChoice is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 114 outlets in 74 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities. 

Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.  

In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.  

Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars, at an additional cost. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.

Innovation has always been the hallmark of Mahindra FirstChoice which was the first to introduce warranty on cars which has now become a benchmark for other pre-owned car players.  

Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars. 

Mahindra FirstChoice also has a website – – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.

About The Mahindra Group


Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.


Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.


The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.


Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.


Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.


For further information, please contact:


Roma Balwani

Sr. VP & Head - Corporate Communications

Mahindra & Mahindra Ltd.

Mumbai, India

Phone: (+91-22) 2497 5176


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