Mahindra and SAEINDIA announce the launch of 5th edition of BAJA SAEINDIA 2012

  • All set to promote young talent in the field of engineering
  • 250 teams registered to design all terrain vehicles


July 29, 2011, Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $12.5 billion Mahindra Group, in association with SAEINDIA, a professional society of automotive engineers with a vision to continuously enrich their knowledge, today announced the launch of the 5th edition of BAJA SAEINDIA 2012. Aimed to provide an opportunity for showcasing their passion for automobiles to the young, enthusiastic and talented engineering students, BAJA SAEINDIA 2012 will facilitate young talents to conceive, design and fabricate 4-wheeled single-seater all terrain vehicles.


BAJA SAEINDIA is an educational pursuit for the engineering college students, an out-of-classroom-education system, where engineering students from all over India can participate as a team, giving them pragmatic exposure to real world challenges as faced in the industry. Originally started in the USA by the SAE International as Mini BAJA SAE, today it is being organized in several countries. In India, it is being organized as BAJA SAEINDIA. An international student level competition in which teams from universities all over the world plan, design, analyze, fabricate and validate an all terrain car which is evaluated during a series of Static, Dynamic and Durability events like design, cost evaluation, presentation, acceleration, manoeuvrability, hill climb and endurance.


The 5th edition of BAJA SAEINDIA 2012, saw registrations from 250 teams. These teams will now compete against each other in virtual BAJA, a selection criteria where virtual vehicle mock-ups are created with exact specifications. The final rounds will only have selected 100 teams showcase their skills, understanding and passion for automobiles. The contest will see these 100 teams compete with their dream vehicles at NATRiP site in Pithampur, near Indore in Februrary 2012.



Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra said, “At Mahindra we have championed the cause of BAJA SAEINDIA since its inception in the year 2007. Today Mahindra is delighted to be associated with BAJA SAEINDIA 2012 as the title sponsor and strengthen this association. We are dedicated to honing the skills of young engineering students, which goes a long way towards developing the engineering potential of the youth and the technical human resource required for India. Events like these will help young engineering talent to use their dexterity in formulating newer technologies and engineering processes. Further the idea is to build a sustainable talent pipeline for the industry and help students at a young age to engage in nurturing their imaginative acumen in maths, science and engineering”.


Dr. Goenka further added, “In fact as an organization we have always promoted and provided opportunities for auto enthusiasts to engage in, through unique initiatives such as Auto Quotient. Today more than 25 BAJA team members work in Mahindra, who are selected through BAJA HR Meets scheduled at the end of each BAJA event”.


According to Mr. R Dayal, Executive Officer, Production Engineering, Maruti Suzuki India Ltd & President, SAEINDIA, said, “This is a unique event that blends the learnings and experience in team work and engineering.  The Auto Industry is fuelled by the energy and creativity of large number of professionals and technicians engaged within it.  Especially in India where our industry is rapidly gaining maturity on a global scale, we will need to plan for a large intake of motivated and qualified young talent.”


Through this initiative Mahindra and SAEINDIA are providing students, an innovative, hands-on and out-of-classroom education, a platform to prove their capability in designing a car, within the challenges faced by the auto industry. 

The other sponsors include ARAI, ANSYS, BPCL, CUMMINS, NATRiP and VARROC. ARAI, Pune is sponsoring Engineering Design Award and ANSYS has thoroughly trained the teams in addition to providing them its simulation and design software.




SAEINDIA is a professional engineering society of automotive engineers with a vision to continuously enrich the knowledge base of practitioners in the mobility industry and institutions in the service of humanity. It is an affiliate of the 103 year old SAE International based in U.S.A. SAE India has 3000 regular members and 24,000 student members. For more details on SAE Activities, please visit and


About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. 


A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.


In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.


Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).


In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.


For further information, please visit

Connect with us on


Ms. Roma Balwani

Senior Vice President & Group Head, Corporate Communications

Mahindra & Mahindra Ltd.                                         

Phone: (+91-22) 2490 1441                                       

Fax: (+91-22) 2490 0830                                                       






Other Key Releases

Shaping the future

From solar lamps and water jugs and even prosthetic limbs, 3D printing has the potential to drive positive change in the lives of people everywhere. The Mahindra Group has now designed and implemented a pilot project to bring its benefits to semi-urban and rural India.

Back at it!

2016 has gone down in history as Mahindra Racing's most successful Moto3™ World Championship campaign to date. Goals were achieved and surpassed, causing the bar to constantly raise as the season progressed.

Reinventing supply chain

Mahindra partners with IBM to develop cloud-based Block Chain application, one of the first projects of its kind in India outside of traditional banking.