Mahindra announces Mahindra Samriddhi India Agri Awards 2012
21st November, 2011, Mumbai : The Farm Equipment Sector of Mahindra & Mahindra, Ltd. (M&M), one of the world’s top tractor brands and the market leader in the Indian tractor industry, today announced the second Mahindra Samriddhi India Agri Awards. These awards will recognize contributions by individuals and organizations towards the development of Indian agriculture, thereby enhancing rural prosperity.
This initiative is an extension of the company’s Mahindra Samriddhi venture which aims to enhance agricultural productivity through creative farming technologies, thereby leading to an increase in rural prosperity. As part of this concept, several Mahindra dealerships have been transformed into Samriddhi Centres offering the farmer easy access to technological know-how, hybrid seeds, soil and water testing facilities, demo farms, finance and insurance, internet updates and sales and servicing of tractors and implements.
Speaking on this occasion, Mr. Sanjeev Goyle, Sr. Vice President, Marketing and AppliTrac, Farm Equipment Sector, Mahindra & Mahindra Ltd., said, “We are delighted to announce the Mahindra Samriddhi India Agri Awards 2012. Now in its second year, these awards are a part of our overall focus on delivering FarmTech Prosperity through our involvement in various links to the agri-value chain and help the farmers maximise the value they create. Our 140 Samriddhi centers are already making a contribution towards this larger goal.”
Mr. Goyle further added, “In our endeavour to propel agricultural productivity, these set of awards recognize the efforts of individuals and organizations who have strived to achieve farm prosperity. We have always played a pioneering role in developments within the agricultural sector in India. Going ahead, we will continue to create higher benchmarks for the agricultural community, under the aegis of Mahindra Samriddhi.”
Mahindra’s Farm Equipment Sector will reach out to prospective applicants through its wide network of Mahindra dealerships which are spread across the country.
The Mahindra Samriddhi India Agri Awards 2012 will be presented in the following seven categories:
- 1. Mahindra Samriddhi Farmer of the Year Award (Male)
Recognition for Farmers who have been instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region
- 2. Mahindra Samriddhi Farmer of the Year Award (Lady)
Recognition for lady farmers who have broken established stereotypes, to be instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region
- 3. Krishi Yuva Samman
Recognition for young farmers (18 – 30 years) who at an early age have been instrumental in driving innovation by leveraging modern technology in agriculture, thus changing the agriculture scenario in their region
- 4. Mahindra Samriddhi Krishi Sansthan Samman
Recognition for Public Sector organizations committed to a broad policy on agriculture that has become instrumental in changing the lives of hundreds of farmers
- 5. Mahindra Samriddhi Krishi Shiksha Samman
Recognition for Agriculture Universities who have made a noteworthy contribution in the field of agriculture, impacting the lives of Indian farmers
- 6. Mahindra Samriddhi Krishi Sahyog Samman (NGOs /SHGs working in field of Agriculture)
Recognition for NGOs / SHGs for purposeful contributions in the field of agriculture, thus impacting the lives of farmers
- 7. Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement)
Recognition for lifetime achievement in the field of Agriculture; presented to a renowned personality in the agri space whose contribution is recognized at national and international levels
Mahindra Samriddhi aims to increase agricultural productivity through innovative farming technology, thereby enhancing rural prosperity. The focus is on going beyond tractors to deliver agri-services to the farming community which will ultimately lead to a better quality of life. A unique initiative in the tractor industry,
Mahindra Samriddhi Centres truly represent Mahindra’s customer-centric business approach which leverages innovative solutions to address farmer requirements. As part of this initiative, 140 Mahindra dealerships across India have been transformed into Samriddhi Centres, offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance, internet updates and sales and servicing of tractors and tractor implements.
Mahindra Samriddhi centers provide farmers with the following services:
- Soil and irrigation water testing facilities
- Technology Interface through the internet
- Productivity demo farms
- Agri counseling facilities
- One stop finance & Insurance products
- Sale of second hand tractors
- Seeds & crop care products
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, vacation ownership, rural and semi-urban financial services, etc. Mahindra has a significant and growing presence amongst others, in the automotive industry, agribusiness, aerospace, automotive components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A US $ 14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 1,37,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. For four years in a row, Mahindra has featured in the Forbes Asia’s Fab 50 List of the 50 best publicly traded companies in the Asia-Pacific regions. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies.
In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure (CDP). In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
For further information, please visit www.mahindra.com
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Ms. Roma Balwani
Senior Vice President & Group Head, Corporate Communications
Mahindra & Mahindra Ltd.
Phone: (+91-22) 2490 1441
Fax: (+91-22) 2490 0830