MME Electrical Steel Service Centre FZC inaugurates transformer facility at Sharjah

Mr. Shinji Minobe, General Manager, Electrical Steel Sheet Division, Flat Products Division, Nippon Steel Corporation (Japan); Mr. Mohammad Megdad, Local Business Unit Manager, Transformers, ABB Electrical Industries Co., Ltd. (Chief Guest); Mr. Harsh Kumar, Director, Mahindra MiddleEast (in the background); Dr. Engr. Rashid Al Leem, Director General, Sharjah Airport International Free Zone; Mr. Sumit Issar, Senior General Manager, Steel Service Centre Group, Mahindra Intertrade Ltd. 


March 5, 2012, Sharjah, UAE: Mahindra MiddleEast Electrical Steel Service Centre FZC (MME), a Joint Venture between Mahindra Intertrade Ltd., India and Nippon Steel Corporation, Japan, today inaugurated its state–of–the–art transformer cores facility at Sharjah, UAE.  

MME was Mahindra Group’s first foray in the Middle East when it set up an electrical steel service centre at Sharjah, in 2005. MME is the largest supplier of processed electrical steel in GCC, and has the distinction of being the first such service centre facility in the region. Set up at a capital expenditure of USD 3.5 mn, the plant has been designed for an annual throughput of 5000 tonnes of transformer cores with an aggregate annual turnover at designed capacity (18 mn as at present) of USD 30 mn.

Given MME’s raw material linkage with NSC, a leading manufacturer of electrical steel in the world, and its    in-house slitting and cut-to-length capabilities, the facility offers an unmatched value proposition to power transformer manufacturers located in the GCC region namely ABB,Siemens,Votamp,Wescosa,Emirates,Global transformer , Eurogulf etc.

Mr. Zhooben Bhiwandiwala, Executive Vice President – Group Legal and Managing Partner, Mahindra Partners Division, Mahindra & Mahindra Ltd., Mr. Harsh Kumar, Managing Director, Mahindra Intertrade Ltd. and Mr. Shinji Minobe, General Manager, Electrical Steel Sheet Division, Flat Products Division, Nippon Steel Corporation, were present at the inauguration, along with senior Mahindra Group officials.

“MME‘s transformer cores facility is based on state–of–the–art technology with equipment sourced from the world leader in lamination line technology, Heinrich Georg Maschinenfabrik, Germany, and will bridge a critical supply chain gap for transformer majors located in the Middle East,” said Mr. Harsh Kumar, Managing Director, Mahindra Intertrade Ltd.

“We are delighted to extend our association with Mahindra Intertrade which has established a name for itself in the Middle East region and a reputation of being the oldest, largest and best equipped service provider in the electrical steel space in India,” said Mr. Shinji Minobe, General Manager, Electrical Steel Sheet Division, Flat Products Division, Nippon Steel Corporation.

About Mahindra Intertrade Limited

Mahindra Intertrade is a wholly owned subsidiary of the Mahindra Group. Intertrade owns and operates India’s largest network of steel service centres across Automotive, Power and Home Appliance verticals. Intertrade is a leading player in processing of automotive steel in western India, and electrical steel for power and home appliance applications.

Mahindra Intertrade operates steel service centres at Kanhe, Nashik, Vadodara and Bhopal in India, and at Sharjah in the Middle East.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A USD 14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.


Ms. Roma Balwani                                          

Senior VP & Group Head - Corporate Communication                           


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