Mahindra launches Scorpio Pik-Up in Tunisia

Sousse, Tunisia, October 30, 2013: Mahindra & Mahindra Ltd. (M&M), one of India’s leading automotive brands with a growing global presence, today announced the launch of the Mahindra Scorpio Pik-Up range (Single Cab) in Tunisia, in partnership with M/s ETS Zouari Group.




A special state-of-the-art facility has been set up to assemble the vehicles with an annual capacity of 2,000 units per annum. The body, chassis, suspension and powertrain will be assembled by ETS Zourai. 




Speaking at the launch, Mr. Ruzbeh Irani Chief Executive -  International Operations, Automotive & Farm Equipment Sectors & Member of the Group Executive Board, Mahindra & Mahindra Ltd. , said “Mahindra has carved a distinct niche for itself in markets across the globe with its unique combination of rugged utility and style. The increasing liberalisation of the Tunisian economy and automotive industry has created an environment which is conducive for assembly operations. Our partnership with ETS Zouari will help us tap this potential.”

He added, “With this launch, we are also consolidating our presence in the Agadir Pact region and in Africa as a whole. The Mahindra Pik Up is part of our global range of vehicles and has been successfully launched in several markets in South America, Europe, Australia, Asia and Africa, including South Africa. With its contemporary looks and rugged nature, the Pik Up is well suited for the international market. It has been adapted for African road conditions and I am sure that the vehicle’s unique value proposition will appeal to customers in Tunisia.”




Elaborating on the association with Mahindra, Mr. Hafed Zouari, Chairman, ETS Zouari Group said, “It is an honour for us to represent Mahindra in Tunisia which is one of the fastest growing economies in Africa. Launching the Mahindra Scorpio Pik Up in the Tunisian market is in line with our objective of offering the customer world-class vehicles. We believe that the Mahindra Scorpio Pik Up offers a strong value proposition that will make it a preferred vehicle in this market. In the due course of time, we will also introduce the Scorpio Double Cab and other Mahindra vehicles in the local market.”




About the Mahindra Scorpio Pik Up

The Scorpio Pik-Up combines the style and comfort of an SUV with the powerful performance of a pick-up and is designed to make the toughest of tasks effortless. The vehicle is available in 4x2 and 4X4 versions and is ideal for off road and on road applications.




  • Built on the Scorpio platform and available in Single and Double cab versions.
  • This product has been developed by M&M specifically for international markets
  • Durability and usage trials were conducted in test facilities in South Africa and Europe
  • There are over 10,000 Mahindra Pik-up customers in Europe, Australia, Brazil, Chile and Africa.
  • Class leading cargo space, making it an excellent workhorse.
  • Easy to maintain with low operating cost.
  • Provides maximum utility and comfort to the consumer through its class-leading load tray dimensions.
  • Top quality ergonomic features include roomy interiors, excellent rear leg room and interior height.




Mahindra & Mahindra has been growing in stature as an international automotive manufacturer. Today, M&M has a global footprint with a presence in major markets including South Asia, the Middle East, Europe and South America. Over the past year, the Scorpio has been successfully launched in several markets including Australia, Turkey and Ghana. Earlier this month, Mahindra launched its premium XUV5OO in Chile, Paraguay and Tanzania.




About Medicars ETS Zouari Group

The ETS Zouari Group is one of the largest private groups in Tunisia with a presence in construction and industry. Founded in 1984 by Hafedh Zouari, as a distributor for spare parts, it has since diversified into various sectors, including building and construction, telecommunications and real estate.




The Group includes various companies like ETS Zouari & Co. which is engaged in the sale of spare parts for tractors, Concorde Properties which is active in the real estate sector, Shams Telecom which is a distributor for mobile phones and imports computer hardware, and Maghreb ground transportation company (SMTT) which has 35% market share. It also includes the Tunisian Distribution Company (SOTUDIS) founded in 2003 and is responsible for the sale of construction equipment such as fork-lifts and is also the dealer for several large global brands like Hyundai, CIFA, Ammann, Clark, etc. SOTUDIS, is the Group’s automotive division which was established in 2010 and is the local dealer for SsangYong Motor, while Medicars is a company founded in 2012, which specializes in the assembly of buses, trucks and vans.




About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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Roma Balwani                                         

Chief Group Communications Officer

Mahindra & Mahindra Ltd.                                           

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