Mahindra USA and Yahoo Sports Radio form a new partnership

Introduces New Campaign Honoring First Responders With Tractor Giveaway

HOUSTON, TX (March 10, 2015)  Mahindra USA and Yahoo Sports Radio are hitting the air with a comprehensive nationwide marketing partnership to support the continued robust growth of the Mahindra brand and the companys extensive dealer network. The campaign provides Mahindra with a sweeping, multi-platform presence on Yahoo Sports Radios network of over 500 radio station affiliates. In this new partnership, Mahindra will be a presenting sponsor of Yahoo Sports Radios coverage updates of several of the largest sporting events of the year, including the recently completed coverage of Super Bowl XLIX and the upcoming March Madness Collegiate Basketball events.

As part of the Yahoo Sports Radio campaign and in appreciation of their service, Mahindra is offering First Responders across America an opportunity to win a Mahindra eMax 22 HST tractor with front-end loader. Any active or retired law enforcement, firefighter or EMT is eligible to enter through Yahoo Sports Radios website or www.tributetothebrave.com between March 6  April 4, 2015. The winner will be announced on April 6 during the pre-game of College Basketballs Championship game, broadcast on 190 Yahoo sports radio affiliates. This is one element of Mahindras First Responders Appreciation Program that includes special discounts on a tractor and implement purchase for the people who bravely serve their communities.

Our investment in marketing through Yahoo Sports Radio is an exciting addition to our overall branding strategy. Mahindra sales are outpacing the industry and we attribute this growth to developing a strategic and innovative approach to our branding campaign backed up by delivering best-value products with industry-leading service and support, said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. Our partnership with Yahoo Sports Radio provides a strong platform for supporting our dealers and customers in the communities where they work and live. We appreciate the opportunity to support our Rise initiative of driving positive change by recognizing the courage and hard work of those who serve us, our First Responders, by serving them in return. We cannot thank them enough for putting the safety of their communities first.

We are delighted to partner with Mahindra on this initiative as their growth has been phenomenal, said David Gow, CEO of Yahoo Sports Radio. Its exciting to introduce the worlds number one selling tractor to our audience with this promotion to showcase the Mahindra Rise philosophy of community partnership to drive positive change. Yahoo Sports Radio is proud to honor our First Responders as they put their lives on the line every day to keep us safe. 

About Yahoo Sports Radio

Based in Houston, Tx. Yahoo Sports Radio reaches an estimated five million people each week on a network of more than 500 terrestrial stations, Sirius Satellite Radio, and mobile platforms. The 24-hour network features top sports personalities, including Steve Czaban, Anthony Pepe, Travis Rodgers, Sean Salisbury, Geoff Ketchum, Leigh Steinberg and more. In partnership with Yahoo Sports, Gow Broadcasting, LLC distributes audio content under the Yahoo Sports Radio brand (www.yahoosportsradio.com) to radio stations nationwide, backed by a private investment group which includes Steve Webster, Co-Manager and Co-CEO of Avista Capital, Patrick Dugan, Vice President and General Counsel of Nortex Corporation and David Gow, Chairman and CEO of Gow Broadcasting, L.L.C.

Press Contact:

Amanda Deutchman

amandad@yahoosportsradio.com

805-208-0201805-208-0201

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.5 billion Mahindra Groups Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industrys top two quality awards  the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra  Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindras professional-grade tractors range from 22 HP  105 HP and include the revolutionary new Max series tractors. The Mahindra Max series tractors are the first real tractors in the sub-compact and mid-compact markets and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industrys first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.

To learn more about Mahindra USA, please visit www.mahindrausa.com.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position intractors,utility vehicles,information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in theagribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics,real estate, retail, steel, commercial vehicles andtwo wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the worlds largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times Boldness in Business Award in the Emerging Markets category in 2013.

Visit us at www.mahindra.com

For further enquiries please contact:

Ruzbeh Irani 

Chief Group Communications and Ethics Officer

and Member of the Group Executive Board

Mahindra Group 

Phone: +91 22 2490 1441+91 22 2490 1441

Email: group.communications@mahindra.com

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