Mahindras all new SUV named TUV300

Mumbai July 30, 2015: Mahindra & Mahindra Ltd. (M&M), a part of the US $16.9 billion Mahindra Group, today named its much awaited SUV with project code U301,as Mahindra TUV300. Pronounced as TUV, 3 double Oh’, the T’ in TUV300 stands for TOUGH’ to highlight the tough & stylish SUV design. The numeric 300’ represents the series name.

The design of the tough and stylish Mahindra TUV300 has been inspired by a battle tank. Raised shoulders, high front nose, flat roof, high ground clearance, and straight bonnet give the Mahindra TUV300 an iconic true blue SUV silhouette.

Speaking at the name reveal, Dr. Pawan Goenka, Executive Director, M&M Ltd. said Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra.

Pravin Shah, President & Chief Executive, (Automotive) M&M Ltd. said, The TUV300 is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources. The vehicle will be manufactured at M&M’s future-ready manufacturing facility at MVML, Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par excellence.

True to the tough and rugged DNA of Mahindra vehicles, the Mahindra TUV300 is an all new SUV platform. The Mahindra TUV300 has been designed and developed in-house by the Mahindra design team. The research and development of Mahindra TUV300 has been carried out at the world class Mahindra Research Valley (MRV) in Chennai.

The Mahindra TUV300 is truly unique for the manner in which it was conceived and designed. In fact, all research and development activities for this SUV were planned with global standards of quality, technology, testing norms, safety, regulations and emissions from the very start to delight the customer.

The tough & stylish Mahindra TUV300 will be powered by the advanced mHawK engine.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position intractors,utility vehicles,information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in theagribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics,real estate, retail, steel, commercial vehicles andtwo wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times Boldness in Business’ Award in the Emerging Markets’ category in 2013.

Visit us at www.mahindra.com

For further enquiries please contact:

Mohan Nair

Senior General Manager (Communications)

Automotive & Farm Equipment Sectors

Direct Line – + 91 22 28468510

Email Address – nair.mohan@mahindra.com

Mobile: +91 9004012237

 

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