Mahindra First Choice Services Inaugurates First Workshop in Kolkata

Plans to set-up 20 multi-brand car service workshops in West Bengal by March 2017

- Mahindra First Choice Services enters West Bengal with the inauguration of its first state-of-the-art workshop in Kolkata

- Plans to inaugurate 3 workshops in West Bengal - in Jalpaiguri, Kankinara and Berhampore, over the next month and 20 by March 2017

- Will close the fiscal with 400+ workshops nationally

Kolkata, June 20, 2016: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops, and a fully owned subsidiary of the USD 17.8 billion Mahindra Group, continued with its expansion strategy in Eastern India, with the inauguration of its first Franchisee Owned Franchisee Operated (FOFO) workshop in Kolkata in West Bengal.

Mahindra First Choice Services will inaugurate three more workshops in West Bengal over the next month, in Jalpaiguri, Kankinara and Berhampore. The company plans to set up 20 such workshops in West Bengal by March 2017. The company’s pan-India network currently stands at more than 130 workshops.

“We see great potential for the multi-brand car servicing business in this market. Our lean and cost-efficient business model has received an encouraging response from franchisees across the country and in the Eastern region. This is what prompted us to expand our presence further. We intend to close this fiscal with 400+ FOFO workshops nationally. This will help us enhance the scale and depth of our operations and enable us to reach a larger number of customers across the country. We are pleased to partner with Abhi Fuel Center for our first foray in West Bengal. I am confident that with their strong customer - focus and deep knowledge of the local market, they will help us further build on our presence in the region,” said YVS Vijaykumar CEO, Mahindra First Choice Services.

Abhijit Paul, Proprietor, Abhi Fuel Center said, “We are delighted to be associated with Mahindra First Choice Services, and look forward to a strong and enduring partnership with the company. Mahindra First Choice Services is India’s leading multi-brand car servicing company and stands for trust and credibility. I am confident that the innovative car service products from Mahindra First Choice Services will enable our trained technicians to provide great value and meet all the car-care needs of car owners in Kolkata. “

Mahindra First Choice Services, established in 2008, pioneered the concept of multi-brand car service workshops and has been setting benchmarks in pro-customer vehicle servicing practices. The company has serviced more than 4,40,000 cars, till date and has over 130 workshops, including 7 company-owned facilities. The company aims to expand its network to over 500 workshops by 2018 and is investing more than INR 250 crores, over five years, to create the infrastructure, to achieve this goal. The company is also planning to increase its all-India cluster warehouse network from the present 22 to 43, in order to ensure a steady supply of spare parts to its workshops.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India, covering an area of over 10,00,000 sq. ft.

Established in 2008, the company offers world-class car servicing experiences at value for money prices. With a combination of Company Owned Company Operated (COCO) and Franchisee Owned Franchisee Operated (FOFO workshops), MFCS plans to become one of the top three car service providers for out-of-warranty cars in the country by 2018.

MFCS is a recipient of the ISO 9001:2004, 9001:2008 and OHSMS 18001:2007 certification by TUV Nord for its world class quality processes, environmentally friendly business practices and the attention it pays to the health and safety of its employees.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles,information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheelerindustries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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Media contact information:

Metabelle Lobo
General Manager, Group Communications
Mahindra & Mahindra
Phone: +91 22 24975178

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