Mahindra First Choice Services Inaugurates its First Franchise Workshops in Patna & Bhagalpur, Bihar

Plans to set up 100 multi-brand car service workshops in East by March'17

11th March, 2016, Patna: Mahindra First Choice Services (MFCS), India's leading chain of multi-brand car service workshops, and a fully owned subsidiary of the USD 16.9 billion Mahindra Group, has added to its list of Franchisee Owned Franchisee Operated (FOFO) workshops with inaugural ones in Patna & Bhagalpur, Bihar. Marking its entry in east, its pan India network is now over 100 workshops.

"Our business model for franchisees has received a strong response in the country and more so in Eastern region and this is what has prompted us to expand our presence in the region. With its strong focus on customer service and knowledge of the local market, our new franchise workshops at Patna & Bhagalpur will help us in strengthening our network in the region," said YVS Vijay Kumar, CEO - Mahindra First Choice Services.

MFCS will further expand its network by opening workshops in Ranchi, Talcher, Suri, Sultanganj, Sodepur , Silchar, Shimurali, Sambalpur, Samastipur, Rosera, Patna, Paradeep, Motihiri, Moranhat, Mohania, Midnapore, Mangaldoi, Kolkata, Khordah, Kakinara, Jorhat, Jharsuguda, Jamshedpur, Jalpaiguri, Hazaribagh, Gaya, Dhanbad, Dhaka, Deoghar, Darbhanga, Cuttak, Buxar, Burdwan, Bikramganj, Biharshariff, Bhubaneshwar, Bhagalpur, Bettiah , Begulsarai, Barh, Baharampur, Asansol, Araria & Angul.

"We see great potential for the multi-brand car servicing business in this market. Nationally, we intend to close the next fiscal with 250+ FOFO workshops. This will help us enhance the scale and depth of our operations and enable us to reach a greater number of potential customers across the country," he added.

"We are proud to be associated with Mahindra First Choice Services, India's leader in multi-brand car servicing and look forward to a strong and enduring partnership with the company. The brand is associated with trust and credibility in the country. Our trained technicians coupled with MFCS's innovative car service products will provide great value when it comes to the complete car care needs of each and every car owner," said the franchise owners of Patna & Bhagalpur in unison.

At present, Eastern markets in India are underserved and customers have limited options for their car maintenance requirements. With its skilled technicians, genuine spare parts, state-of-the-art equipment and robust processes, MFCS aims to fill the lacuna in this market.

Mahindra First Choice Services which was established in 2008, pioneered the concept of multi-brand car service workshops and has since serviced 385,000 cars. At present, it has over 100 workshops, including 17 company-owned facilities. The company's goal is to have 500 workshops by 2018 and it is investing more than Rs. 250 crores over five years to create infrastructure and expand its network to achieve this goal. In order to supply parts to the workshops, the company is also planning to increase its all-India cluster warehouse network from the present 20 to 43.

Each MFCS workshop uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point "First Choice First Check" on every car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies and a convenient free booking service for customers. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com. The company has a strong digital presence through its website and offers various innovative features like the recently launched, first-of-its-kind online car dent estimator tool.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bengaluru, Chennai, Coimbatore, Ghaziabad, Hyderabad, Kochi, Mumbai, Nagpur, Nashik, Nellore, Noida, Pune, Ranipet, Surat, Vapi, Villupuram, Moga, Zirakpur, Madurai, Neyvelli, Mysore, Mangalore etc. covering an area of over 10,00,000 sq. ft.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. With a combination of COCO & FOFO workshops, MFCS plans to become one of the top three car service providers in the country by 2018.

MFCS is a recipient of the ISO 9001:2004, 9001:2008 and OHSMS 18001:2007 certification by TUV Nord for its world class quality processes, environmentally friendly business practices and the attention it pays to the health and safety of its employees.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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For further enquiries please contact:

Sunil Gate,
General Manager,
Group Communications
Mahindra and Mahindra Ltd.
Mahindra Towers, Worli,
Mumbai - 400018
Landline: +91(22) 2491 6633
Fax: +91(22) 2490 0830
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Email: gate.sunil@mahindra.com

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