Mahindra Inaugurates First Saboro Lounge in Mumbai

 

  • Forays into fresh fruit, cold pressed juices, salads, and other healthy foods
  • Addresses growing needs of health conscious customers
  • Focus on creating alternative 'Third Place' built around the concept of Healthy Indulgence

 

September 16, 2016 Mumbai: Mahindra Agri Solutions Limited (MASL), a 100% subsidiary of Mahindra & Mahindra Ltd, today inaugurated its first Saboro Lounge in Mumbai. Saboro Lounge is a unique new-age concept that serves innovative fresh food, crafted from the freshest fruits, vegetables and dairy-based products, with an aim of promoting a life of Healthy Indulgence. Additionally, Saboro fresh fruits will also be available for retail at the Saboro Lounge.

Saboro Lounge is a perfect 'Third Place' for all achieving, self-aware, and health conscious individuals and groups; for all who understand the significance of good food and nutrition in creating a productive, fulfilling life, and at the same time don't want to compromise on the indulgence factor.

Located in Churchgate, Mumbai, Saboro Lounge offers an interesting, modern and tasty range of handcrafted cold pressed juices, smoothies, salads, refreshments, and desserts made with the most nutritious ingredients. The menu at the Lounge has been created in partnership with leading chefs and nutritionists, and will appeal to the evolving tastes and preferences of Indian consumers, while keeping their calories in check.

Speaking on the inauguration of the Saboro Lounge, Ashok Sharma, MD & CEO- Mahindra Agri Solutions Ltd. said, "Saboro Lounge is a manifestation of our commitment towards providing high-quality, healthy food to Indian consumers, while ensuring it satisfies their taste needs. To put it simply, "Healthy Indulgence" is Saboro's core positioning. Our menu has been crafted to deliver culinary discoveries which are healthy. And what's more is that customers can also avail the high quality premium Saboro Fruits at the Saboro Lounge."

He added, "We want to change the way people look at healthy food through our assortment of delectable juices, salads, eatables, and desserts. Further, our stringent procurement process and systems, adhering strictly to our Mahindra Quality Standards (MQS), will ensure what we serve is made only from the freshest and responsibly-sourced ingredients."

Brand Saboro is derived from the Spanish word "Sabor" which means "taste". The company will soon expand the lounge to other parts of the city, including the T2 international airport.

MASL has a joint venture with Univeg, a global leader in fresh produce. This association has helped MASL provide high quality fruits to the Saboro Lounge.

Mahindra Agri Solutions Limited
With a vision to Deliver FarmTech Prosperity, Mahindra Agri Solutions Ltd. closely interacts with farmers to improve their produce, quality and productivity by providing latest advances in farm technologies and agricultural know how. It also helps farmers by linking them to the market to provide better returns for their quality produce and thereby improving their lives. With its wide portfolio of inputs viz. Seeds, Crop Care, Micro Irrigation Services backed by high quality advisory through Samriddhi outlets, Mahindra Agri Business has successfully helped Indian farmers increase their productivity over the years. At the same time, it has a strong outputs business consisting of Fruits and Vegetables, Pulses, Edible Oils and Dairy where again close links with the farmers allow it to provide products that stand for quality and purity. Having grown more than11 fold in the last 5 years, Mahindra Agribusiness has become one of India's largest grape exporter, launched its premium fresh fruit and dairy brand Saboro, and established 'Farm to Fork' presence across the Agri value chain. It has also ventured into branded pulses and oils segment with NuPro with the promise of highest quality backed by the Mahindra Quality Standards. It also hosts the pioneering Mahindra Samriddhi India Agri Awards, which celebrated its sixth edition and has attracted close to 200000 agricultural innovations and success stories till date.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013. Visit us at www.mahindra.com

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Media contact:

Mohan Nair
Vice President (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line - + 91 22 28468510
Office Email Address - nair.mohan@mahindra.com

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