Mahindra Launches Supro Minivan and Minitruck

Rolls out 4 new products in Passenger category and 3 new products in Cargo category

Supro platform now boasts of India’s widest range of Passenger and Cargo vehicles with 11 product offerings

Price starts at Rs.4.71 lac (ex-showroom Kolkata, BS4 variant) for the Supro Minivan and Rs.4.28 lac (ex-showroom Kolkata, BS4 variant) for the Supro Minitruck

SYNOPSIS:

With the introduction of 7 new products, the Supro platform now boasts of 11 products, comprising 4 body forms (HT, SHT, Cargo Van & Minitruck), 3 fuel types and 4 engine powers. The new products added to the portfolio are as follows:

 

 

Passenger Vehicles

 

 

 

 

Cargo Vehicles

 

1

Supro

 

1

Supro Maxitruck

 

2

eSupro

 

2

eSupro Cargo Van

New

3

Supro Minivan

New

3

Supro Minitruck

New

4

Supro Minivan VX

New

4

Supro Minitruck CNG

New

5

Supro Minivan CNG

New

5

Supro Cargo Van

New

6

Supro School Van

 

 

 

In line with its Brand Promise, Supro aims to deliver Superior power, Superior style, Superior Safety, Superior Comfort and Higher Earnings to its customers.

Consolidates its leadership in Small Commercial Vehicles with the new range of Supro Minitruck and Minivan which have 7 new products. To be available in 19.2kW (26HP) power in diesel, 18.8 kW (25HP) in CNG and 25 kW (34HP) in electric.

This is a BS-IV compliant range, making it environment-friendly and future ready

Both the Supro Van & Supro Minitruck will offer a class-leading warranty of 2 years/60,000km (whichever is earlier).

In line with its Brand Promise, Supro aims to deliver Superior power, Superior style, Superior Safety, Superior Comfort and Higher Earnings to its customers.

Consolidates its leadership in Small Commercial Vehicles with the new range of Supro Minitruck and Minivan which have 7 new products. To be available in 19.2kW (26HP) power in diesel, 18.8 kW (25HP) in CNG and 25 kW (34HP) in electric.

This is a BS-IV compliant range, making it environment-friendly and future ready

Both the Supro Van & Supro Minitruck will offer a class-leading warranty of 2 years/60,000km (whichever is earlier).

February 16, 2017, Kolkata: Mahindra & Mahindra Ltd., a part of the US $17.8 billion Mahindra Group, today introduced 7 new products simultaneously under its Supro platform. The company launched 4 new variants of its stylish and spacious Passenger carrier, namely Supro Minivan, Supro Minivan VX, Supro Minivan CNG and Supro School Van and 3 new variants of its modern load carrier, Supro Minitruck, Supro Minitruck CNG & Supro Cargo

Van. Priced competitively, the Supro Minivan starts at Rs. 4.71 lac (ex-showroom Kolkata, BS4) while the Supro Minitruck starts at Rs. 4.28 lac (ex-showroom Kolkata, BS4).

Today, the Supro platform boasts India’s widest range of Passenger & Cargo vehicles with 11 offerings which are available in Diesel, CNG and Electric Variants.

In the small commercial load category, the company expanded its range with the launch of Supro Minitruck, Supro Minitruck CNG & Supro Cargo Van, additions to the already existing Supro Maxitruck, making it a complete range of powerful, profitable Small Cargo vehicles.

In the passenger category, the company expanded its range with the launch of the Supro Minivan, Minivan VX, Supro Minivan CNG & Supro School Van to the already existing Supro, resulting in it a complete range of spacious, comfortable Minivans.

The Supro platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories, while delivering a superior value proposition.

Passenger Segments

 

Supro

Travel for large families

New

Supro Minivan

Last mile people connectivity

New

Supro Minivan VX

Low end Contract Carriage for tour & travel

New

Supro Minivan CNG

Intra city people movement

New

Supro School Van

Safe travel for school students

 

eSupro

Intra city people movement with zero emissions

 

Supro Maxitruck

Inter city cargo movement with medium load

New

Supro Minitruck

Intra city cargo movement with small load

New

Supro Minitruck CNG

Goods movement for cities with CNG infrastructure

New

Supro Cargo Van

Urban Cargo Movement such as couriers, e-commerce

 

eSupro Cargo Van

Urban Cargo Movement such as couriers, e-commerce with zero emissions

 

Speaking on the launch, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra said, “As the leader in the small commercial vehicle load segment with a market share of 51% in

Mr. Shah further added, “The Supro brand is synonymous with Superior performance, Superior operating economics, Superior style and Superior comfort. With the launch of the Supro Minitruck and Minivan, we will further strengthen our portfolio under the “Supro” brand umbrella. I am sure that the Supro platform will go a long way in helping our customers prosper in life, in line with our Mahindra Rise philosophy”.

Built at Mahindra’s state-of-the-art plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a class-leading warranty of 2 years/60,000km (whichever comes earlier).

At the launch of the Supro platform in October 2015, the company had introduced two products, namely the Supro Maxitruck (aimed at customers upgrading from the mini truck segment) and the Supro Van (aimed at Personal, Dual usage & Low end Tour & Travel customers). In October 2016, two more variants, namely the eSupro Van and the eCargo Van were launched.

New variants and Key highlights:

New Variants

Fuel Type

Power

Payload/Seating Capacity

Passenger Variants

 

 

 

Supro Minivan

Diesel

19.2 kW  (26 HP)

8 Seater

Supro Minivan VX

Diesel

19.2 kW  (26 HP)

8 Seater

Supro Minivan CNG

CNG

18.8 kW (25 HP)

8 Seater

Supro School Van

Diesel

34 kW (45 HP) &19.2 kW (26 HP)

8 Seater

Cargo Variants

 

 

 

Supro Minitruck

Diesel

19.2 kW  (26 HP)

850 kg

Supro Cargo Van

Diesel

19.2 kW (26 HP)

700 kg

Supro Minitruck CNG

CNG

18.8 kW (25 HP)

750 Kg

 

About Mahindra

The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information:
Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com

Other Key Releases

Shaping the future

From solar lamps and water jugs and even prosthetic limbs, 3D printing has the potential to drive positive change in the lives of people everywhere. The Mahindra Group has now designed and implemented a pilot project to bring its benefits to semi-urban and rural India.

Back at it!

2016 has gone down in history as Mahindra Racing's most successful Moto3™ World Championship campaign to date. Goals were achieved and surpassed, causing the bar to constantly raise as the season progressed.

Reinventing supply chain

Mahindra partners with IBM to develop cloud-based Block Chain application, one of the first projects of its kind in India outside of traditional banking.