Mahindra North America Hosts Largest-Ever National Dealer Meeting

Guests Attended From Around The World: U.S. and Eight Countries

HOUSTON, TX (October 13, 2017) – Mahindra North America’s National Dealer Meeting (NDM) centered around fully refreshed and extended product lines including higher HP engines for both the tractor and utility vehicle portfolios. These products will launch in stages over the next eight months beginning with our re-styled utility vehicles followed by our new sub-compact, compact and utility tractors. NDM brought together Mahindra’s worldwide dealers, partners and employees for this four-day gathering in Indianapolis, IN. Attendees representing India, Japan, Korea, Turkey, Brazil, Taiwan, Mexico and Canada came together for the largest Mahindra NDM to-date.

“Our seventh National Dealer Meeting was our biggest yet. With the introduction of more than 40 refreshed and new tractors as well as re-designed and higher horsepower utility vehicles, Mahindra is ready to run,” said Mani Iyer, President & CEO, Mahindra NA. “We have a strategy to maintain our aggressive growth in the North American market and this new product portfolio is one of the drivers that will fuel our forward momentum.”

Mahindra’s new product launch began with an unveiling of more than 25 models during the general session followed by detailed classroom training and a dynamic, interactive ride and drive experience with the new tractors and utility vehicles. In addition, NDM provided an opportunity for dealers to share best practices, talk to Mahindra’s senior leadership and attend business development sessions. Dealers were recognized for their achievements over the past year during an awards dinner. It was not all work; dealers and partners were treated to an exciting evening at the Indy Motor Speedway and to a special reception at the beautiful and historic Grand Union Station in downtown Indianapolis.

“We were pleased to have 100 percent of our dealers attend the 2017 NDM to learn about Mahindra’s new products, network with their peers and attend sessions offering tools and tips to develop and grow their independent businesses. This is a testament to the Mahindra-way of doing business and our commitment to a loyal and dedicated dealer network which is rooted in shared partnership,” said Cleo Franklin, CMO/VP-Strategic Planning, Mahindra NA. “It was truly special to have record attendance to witness this unprecedented new product unveiling.”

In keeping with NDM tradition and Mahindra’s RISE philosophy, Mahindra presented a tractor to the City of Indianapolis. The donation was accepted by the Director of Public Works, Dan Parker. The city was pleased to be the recipient of Mahindra’s donation to its fleet from the world’s number one selling tractor.

To learn more about Mahindra’s products and dealer network, visit Mahindrausa.com.

About Mahindra North America

Mahindra North America (MNA) is part of Mahindra Group’s Automotive and Farm Sector, producing the number one selling tractor brand in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards, the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.

Houston, Texas, based Mahindra North America is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MNA has grown rapidly due to high customer satisfaction levels (97%) and strong customer referrals (98%). Mahindra NA has seven distribution points in North America to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 105HP with over 40 model offerings – and include the revolutionary Max and eMax series tractors. The Mahindra Max 24 leads the way in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 24 is joined by the industry’s first mid-compact tractor, the Mahindra Max 26 XL, which has compact tractor performance and versatility in a near compact tractor size.

All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. Combine the superior performance of a Mahindra and the peace of mind of industry leading 7-year and 5-year limited powertrain warranties and you have a rugged workhorse at your disposal.

Mahindra entered the utility vehicle market in early 2015 with the introduction of the mPACT XTV series models designed to haul more, tow more and go more. These industry-redefining models are made in the U.S. from the ground up and feature industry-leading hauling capacity, towing capacity and ground clearance, in addition to a STANDARD 3-year limited powertrain warranty. The mPACT XTV series are available in gas and diesel versions.

Learn more about Mahindra North America at:
www.mahindrausa.com | Facebook | Twitter | Instagram | YouTube

About The Mahindra Group

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two wheelers. Headquartered in India, Mahindra employs more than 200,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

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