Mahindra Sparsh - a Service Kiosk for Personal Segment Customers is here

A first of its kind kiosk for Mahindra Service Workshops

January 29, 2016, Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India's leading SUV manufacturer today announced the launch of Mahindra Sparsh, a first of its kind kiosk for service workshops. This unique industry-first interactive service application has been designed for the convenience of customers of Mahindra's personal range of vehicles (Thar, Bolero, Xylo, Quanto, Verito, Verito Vibe, TUV 300, Scorpio, XUV 500, and Rexton). The first Mahindra Sparsh facility was launched in the Mahindra Dealership Workshop - Global Gallarie, Thane, Mumbai.

Developed to enhance customer experience, Mahindra Sparsh aptly creates awareness and educates the customer on the various service offerings and key features of the vehicle. The various features and icons of Mahindra Sparsh can be bucketed under the following: Know Your Vehicle Better / Estimate Your Vehicle Service Cost / Be A Smart Owner / Workshop Uniqueness / Drive Smart / Genuine Spares And Accessories / Rate Your Service Experience / Refer A New Customer And Win / With You Hamesha.

To elaborate further, Mahindra Sparsh educates the customers on the need for regular servicing and the key features in their vehicles, brings transparency with respect to the cost of scheduled services through menu pricing, highlights the best offerings of workshops, busts common service related myths, showcases all Mahindra vehicles under one roof, promotes genuine parts and accessories by highlighting its advantages over spurious spares and accessories and promotes value added services (Maxicare) to customers. Further Mahindra Sparsh also educates the customers about various smart driving habits through specially created videos.

Speaking on the initiative, Mr. Sandeep Dhond, Vice President - Customer Care, Automotive Division, M&M Ltd said, "Mahindra Sparsh offers our customers quick service tips and solutions at just the touch of a screen. Aimed at creating utmost customer convenience and engagement, we are confident that our customers will truly benefit from this unique service proposition. At Mahindra we are committed towards providing our customers the service promise of "With You Hamesha" and this is a significant step towards providing them with a delightful experience."

Mahindra Sparsh is scheduled to be installed in all Mahindra Workshops across India in a phased manner.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

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Mohan Nair
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Automotive & Farm Equipment Sectors
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