Mahindra Two Wheelers celebrates Joy of Riding with the first-ever MOJO 'Mountain Trail'

  • MOJO enthusiasts from eight cities across India join The 'Mountain Trail' for a ride to the ultimate biker's paradise - Leh
  • Youth icon, Rannvijay Singh along with ace filmmaker Nagesh Kukunoor join the trail for the Chandigarh to Leh leg

July 25, 2016, New Delhi,: Mahindra Two Wheelers, part of the USD 17.8 billion Mahindra Group, flagged off the first-ever Mahindra MOJO 'Mountain Trail' from Delhi to Chandigarh via Leh from July 24th to August 7th. 28 MOJO bikers will cover a distance of 2,700 km during the trail, putting to test the true capability of the bike.

28 bike enthusiasts from eight cities across India with diverse backgrounds, assembled at Bikers Cafe in Gurgaon for the flag off. Exemplifying the brotherhood shared among MOJO owners, Delhi Chapter of MOJO owners rode to Bikers Café to cheer and encourage their fellow bikers prior to this epic trail. India's leading youth icon and biking aficionado, Rannvijay Singh along with ace filmmaker Nagesh Kukunoor have joined this trail riding the Mahindra MOJO for the Chandigarh to Leh leg.

Riding through the majestic north, the riders are all set to undergo the most satisfying ride of their lifetime through challenging routes across valleys and mountains with the MOJO. The trail will also cover some breathtaking yet undulating terrain while making enjoyable stops for the camel safari in Nubra to riding along the Pangong lake, popularly known as the lake of changing colours. Along with this, a visit to Drass War memorial in Kargil will make this trail one wholesome experience. The 'Mountain Trail' promises to leave a long-lasting memory in the minds of the MOJO tribesmen.

Naveen Malhotra, Senior General Manager, Marketing & Product Planning, Mahindra Two Wheelers said, "Mahindra MOJO has always stood for Joy of Riding & Brotherhood, keeping this in mind we launched The MOJO Tribe - a club for MOJO owners providing them a platform to engage with their fellow bikers and the company. It gives me immense pleasure to see The MOJO Tribe spread itself across 15 cities with owners actively participating, all this within a year from launch. Topping every bikers' bucket list is a ride to Leh and with the 'MOJO Mountain Trail', we are providing bike enthusiasts an opportunity to undertake a ride of a lifetime with multiple experiences planned along the trail to provide a memorable experience. What makes this even more exciting is the association with youth icon and avid biker Ranvijay Singh and ace filmmaker Nagesh Kuknoor, who will be joining this trail for the Chandigarh to Leh leg."

Route of the Mountain Trail:

DAY NO

DATE

ROUTE

1

24th July

Delhi to Chandigarh

2

25th July

Chandigarh to Manali

3

26th July

Manali to Keylong

4

27th July

Keylong to Sarchu

5

28th July

Sarchu to Leh

6

29th July

Rest Day at Leh

7

30th July

Leh to Nubra Valley

8

31st July

Nubra to Leh

9

1st August

Leh to Pangong Tso

10

2nd August

Pangong to Leh

11

3rd August

Leh to Kargil

12

4th August

Kargil to Leh

13

5th August

Leh to Sarchu (via Tso Kar)

14

6th August

Sarchu to Manali

15

7th August

Manali to Chandigarh

The Mahindra MOJO comes equipped with a state-of-the-art engine and DOHC (Double Over Head Camshaft), low friction piston and rings, advanced EFI (Electronic Fuel Ignition), iridium spark plug, resonator fitted intake system and twin exhausts. MOJO uses a twin tube frame with high torsional rigidity, inverted front fork with rigid triple clamp mounting and high pressure gas charged offset rear mono-shox with separator floating piston, largest 320mm radially mounted front disc brakes and Pirelli Diablo Rosso II tyres. These features are enhanced with a 21 litre fuel tank, the largest in its class, to ensure it can cover longer distances on road effortlessly.

About the MOJO Tribe

MOJO Tribe, a club meant exclusively for owners of MOJO motorcycle, aims to bring together a group of biker enthusiasts who navigate every turn to welcome the magic of possibility, the lure of freedom, the excitement of adventure, and the power of untold tales.

Mahindra Two Wheelers has also announced a new season of the Trails of MOJO Tribe 2016 - 17, which celebrates the spirit of riding through 4 thrilling trails, each promising a different terrain and experiences of lifetime. One could enjoy conquering new peaks on the Mountain Trail, chasing the winds on the Coastal Trail, exploring nature on the Jungle Trail or pushing oneself to the extreme on the Desert Trail. All these trails culminate into the MOJO Rising Trail, an annual get- together of MOJO owners at Nagpur, to share countless moments of exhilaration with fellow riders.

MOJO was one of the most well received motorcycles of 2015 - 2016 with critics and audiences conferring it 8 awards.

The awards won by Mahindra MOJO include:

  • "Readers Choice Bike of the Year" at the Zigwheels Awards 2015
  • "Motorcycle of the Year" at the Motorbeam Readers’ Choice Awards 2016
  • "Bike of the Year: Jury Award" at the BikeDekho.com Awards 2016
  • "Surprise package of the Year" at the 8th BBC Top Gear Magazine Awards 2015
  • "Tourer Bike of the Year" at the Gaadiwaadi Readers' Choice Awards 2016
  • "Mid Segment Sports Bike of Year" at the Flywheel Auto Awards 2016
  • "Value for Money Bike of the Year" at the Bike India Awards 2016
  • "India Design Mark (IMARK)" award by the India Design Council in recognition of good design & product excellence in 2016

Visit us at www.mahindraMOJO.com

Youtube: Mahindra MOJO

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

Visit us at www.mahindra.com

Our Social Media Channels:

Twitter -https://twitter.com/MahindraRise
Facebook - https://www.facebook.com/MahindraRise

For Further Queries, please contact:

Mohan Nair
Senior General Manager (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com

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